- Consistently creating and publishing content is crucial for your business to thrive and stand out among your competitors.
- Increasing the volume of the content you produce is still possible even if you don’t have enough time, money, and other resources.
- There are numerous costless tools and content repurposing methods to aid in producing more with less, and outsourcing can also be considered as an option.
Creating content can often feel like an uphill battle, especially when you’re trying to generate enough appropriate material with limited resources and time constraints.
It’s like trying to bake a cake with only a few ingredients and a 30-minute timer – it’s not exactly a piece of cake!
According to CoSchedule, content creators end up spending almost 6 hours brainstorming and searching for ideas rather than actually putting pen to paper (or fingertips to keyboard).
Furthermore, a Curata report shows that there’s even more pressure on content creators today to produce relevant material that meets customer demand.
It’s a lot to handle, but with some creative thinking and persistence, it’s possible to rise to the challenge and keep up with customers’ content appetites.
After all, you don’t want to be left in the dust while your competitors serve scrumptious content.
Why Is Producing Content Important?
Producing content is crucial for your brand because it allows you to add more value to your audiences, allowing you to create more leads and build loyalty among your consumers.
Doing this task consistently may be a tough nut to crack, but trust me, it’s worth it.
Your content is like a virtual salesperson that educates your customers, prospects, readers, and users on everything they need to know before making a purchase.
And if that wasn’t enough to convince you, get this: a whopping 67% of marketing professionals say that content marketing creates leads!
Plus, it also helps to build strong relationships with your existing clients. In fact, 63% of those professionals credit content marketing as a loyalty builder.
To top it off, creating content helps to provide value to your audiences, making you a go-to expert in your industry.
So if you’re feeling daunted by the task of producing more content, fear not! I’ve got 6 top tips to help you deliver high-quality, engaging content without going over your budget.
Your content is like a virtual salesperson that educates your customers, prospects, readers, and users on everything they need to know before making a purchase. Click To TweetTips for Resourceful Content Creation
Have a Strategy in Place
Are you drowning in a sea of content creation? Feeling overwhelmed before you’ve even begun?
The solution? Plan, plan, plan!
Establishing a strategy for your content production process can transform your workflow and leave you feeling like a content creation wizard.
Creating a team, crafting a content strategy, and setting a content calendar are all crucial to efficient content production.
If you have a bit of budget to spare, it may be time to hire specialists to complete your content production team!
On the other hand, if you already have a team for content creation, make sure that you define their roles so that all of their respective tasks will be done efficiently.
Here’s a guide to know the essential team members you must have:
- Content Strategist: This person will devise a plan and strategy to ensure the success of your content creation process.
- Content Manager: Their role is invaluable as they fulfill all necessary duties to ensure the success and smooth running of every project.
- Content Creators: As their title suggests, content creators craft various types of content to help you publish or promote your business.
- Content Editors: They are responsible for evaluating written material and typically serve as the last step in reviewing any content.
- Digital Marketing Specialists: These specialists help ensure that your content reaches the right audience, increasing visibility and engagement.
- Content Analysts: To measure the success of a piece of content, they utilize various metrics that assess its impact.
If you want to learn more about building a content production team, you can check out our article on how to create a winning content creation squad!
But if budget constraints are holding you back, it’s still possible to craft a winning content strategy with a small team or even solo.
In my experience, creating a content strategy is a bit tricky, but here are some tips that I found to be helpful when I feel stuck:
- Highlight goals: Creating great content requires a clear and defined purpose, so consider whether you want your content to increase brand awareness, generate leads, convert users, bring back previous customers, improve search rankings, or achieve another goal.
- Research your target audience: To streamline your content strategy, it’s crucial to understand your audience and their behavior. This way, you can focus on creating compelling content tailored to their preferences instead of needlessly scattering your resources across various demographics.
- Determine how you’ll measure result: Find out whether you’ll measure your content’s success through social sharing, consumption, sales, or other applicable metrics.
And once you’ve got your plan in place, stick to it like glue! A consistent content calendar will not only keep you on track but also ensure you save time by focusing on what really matters – creating killer content.
A content calendar is a documented plan for publishing future content and where it will be published.
You should also add the following information to your calendar:
- Topic
- Type of content
- Where it will be published
- Publishing date and time
- The person assigned to be in charge of the content
- Status updates
- Updates to your existing content
Just like a battalion going off to battle, you must be armed and ready with a strategy for your content creation efforts so that no time and valuable resources will be wasted!
💡 KEY TAKEAWAY: To excel in resourceful content creation, establish a solid strategy by building a dedicated team or working efficiently solo. Craft a content calendar to stay organized, and ensure you have a clear understanding of your target audience and goals. Remember, consistency and focus are key to creating engaging content that delivers results.
Take Advantage of Free Tools
Let’s get one thing straight: creating fantastic content doesn’t have to break the bank.
There are loads of free or low-budget tools out there that can help you produce top-quality content and reach a wider audience.
Google has a suite of free tools you can use, plus you can get your hands on free versions of top-notch marketing automation platforms like MailChimp.
The world is your oyster when it comes to content marketing, and there are tools for everything: management, automation, writing, headlines, illustration, video creation, planning, and analytics.
If you don’t know where to start, here are some examples of tools you can use to support your content creation efforts for free!
- Pablo: Need some help with creating beautiful images for your Instagram account? With Pablo, you can create professional photos easily and quickly, making it a great tool to enhance your content marketing.
- Biteable: Easily create engaging videos for your Facebook page with Biteable’s variety of templates and styles, even if you’re not a professional filmmaker.
- AnswerThePublic: Understand what questions potential readers ask with this tool. Create content that answers their queries for maximum effect.
Plus, there are a plethora of AI-powered writing tools like Copy.ai and Jasper available to help you craft the perfect copy for your website or blog, no matter your skill level.
So don’t stress; focus on creating the best content you can, and let these tools help you along the way.
The world is your oyster when it comes to content marketing, and there are tools for everything: management, automation, writing, headlines, illustration, video creation, planning, and analytics. Click To TweetRepurpose Your Existing Content
Ever feel like you’re constantly coming up with new ideas for content?
It can be tough to keep up but fear not because I have a solution for you.
Repurpose your existing content!
Yep, that’s right. Take those old blog posts, videos, and written content and give them a new lease of life by recycling them in various formats.
According to a survey, 42% of content marketers found that updating their existing content increased their content marketing’s worth. Repurposing content is one method of updating it and extending its lifespan.
By doing this, you’ll not only save yourself time and resources but also be able to enhance your content distribution, accessibility, and online presence!
Plus, repurposing your content gives you the opportunity to update and extend the life of your current content with minimal effort.
There are many brilliant ways to repurpose your content depending on your business’ branding, focus, and goals. Below are some examples
- Turn blogs into Youtube videos: Posts on how-to are ideal for creating visual guides on YouTube, especially for pieces that contain lots of graphics.
- Turn your video content into snippets for social media: To enhance the clarity of your video content, you can extract essential highlights from your video and share them as shorter clips on platforms such as Instagram and TikTok.
- Turn blog posts into Twitter threads: Consider repurposing the key insights from your blog posts for Twitter threads rather than constantly generating new ideas and content for threads.
- Turn written content into colorful infographics: If you have long-form content or even an ebook, you can turn it into an attractive infographic.
You can read more about repurposing content in our article on multiplying content creation effortlessly.
To help you employ this method the best that you can, here are some of my expert tips:
Identify the content you will repurpose
To make the most of your previously published content, it’s a good idea to identify which blog posts are popular. This is especially helpful if you’re just starting to recycle content. Another option is to repurpose evergreen posts. These are pieces of content that have lasting value. You can recycle them to get the most out of them.
Determine how you will repurpose it
Make a list of all the methods you can use to repurpose content, considering the marketing channels you use and the content formats that your audience prefers. After creating the checklist, identify the necessary steps you need to take for each piece of content in order to repurpose it.
Optimize the selected content
When you plan to reuse content for a specific channel, consider the channel’s content requirements, such as the correct post size for Pinterest and the audience’s expectations. Determine if they prefer short or long stories and what topics interest them.
💡 KEY TAKEAWAY: Repurpose existing content to maximize efforts, saving time and resources while boosting online presence. Transform blog posts for videos, social media snippets, or infographics for a fresh format. Identify popular or evergreen content, optimize for the chosen platform to ensure success.
Connect With Influencers
You’ve probably heard the term “influencer” being thrown around a lot lately, and for a good reason – influencer marketing is the real deal!
By connecting with a well-known content creator, you can boost your brand’s credibility in the eyes of potential customers.
Plus, influencers have a unique way of building solid connections with their followers that brands just can’t replicate, and when you work with an influencer, you can easily humanize your brand!
The best part? This type of marketing can actually save you money!
A recent study found that working with influencers for content creation is often less expensive than hiring an entire team to produce the same quality content.
A recent study found that working with influencers for content creation is often less expensive than hiring an entire team to produce the same quality content. Click To TweetNot to mention, partnering with an influencer can help you tap into a larger audience and increase your business.
According to the Digital Marketing Institute, nearly half of consumers actually rely on recommendations from influencers before making a purchase.
In addition, it is worth noting that 82% of individuals depend on social media platforms to make informed purchasing decisions, while an impressive 86% of women use social networks for guidance on their purchases.
So, if you want to make an impression on potential customers through content without breaking the bank, it’s time to start connecting with those social media stars!
Ask Help From Your Fans
In today’s digital age, generating content is a crucial element of running a successful brand, but you don’t have to take on all the hard work solo!
Have no fear; your biggest supporters are here! By leveraging your superfans and loyal customers, you can tap into a goldmine of user-generated content or UGC.
Not only does this enable you to forge meaningful connections with your audience and allow you to produce content at no cost, but it also helps convert leads to customers.
Surprisingly, 79% of people confess that UGC has a significant influence over their purchasing decisions.
Don’t just take our word for it — studies show that 92% of people value advice from their peers over any other source.
Plus, you can save some serious bucks by using UGC instead of hiring an influencer.
Before sharing user-generated content on your brand’s page, it’s important to consider a few things.
While it may be tempting to share it right away, you should keep in mind some important considerations.
- You must obtain consent before sharing, reposting, or using any content generated by customers.
- To ensure fairness and maximum impact, it is crucial to properly credit the original owner when sharing user-generated content on your platform.
Additionally, don’t hesitate to interact with your customers and let them know what kind of content you’re seeking! Chances are, they’ll be more than willing to help you with the type of promotion you need.
Don’t be shy; allow your raving supporters to help put your brand on the map!
Turn to Outsourcing
Are you struggling to afford an in-house team for your content production needs? Then outsourcing may be the answer to your problems.
Though it may seem costly, outsourcing offers access to top-notch talent from around the world at reasonable rates.
Plus, according to recent statistics, a majority of businesses are already outsourcing to cut costs.
And it’s not just small companies; even larger corporations are on board with outsourcing portions of their content marketing tasks.
Besides saving resources, outsourcing can bring so many advantages, which you can take note of if you’re trying to figure out whether it can be the solution for you.
- Add values to content: Having original and professionally written content made by specialists always has a positive effect on your brand. It displays your company’s expertise and assists in establishing trust with your intended audience.
- Increased flexibility: If you want to update your company’s blog weekly and produce a white paper every three months, it may be too much for a full-time content creator. Outsourcing can be an option for you to delegate these tasks and manage your workload.
- More scalable: By outsourcing, you can easily adjust your content creation output according to your needs. This means that you can bring in more content creators or reduce their numbers as well.
- Expands your brand’s range: Outsourcing allows access to a diverse talent pool with varying skill sets for different types of content. This makes it possible to find content creators who specialize in the specific writing styles and channels desired.
Just remember, while outsourcing, it’s vital to take an active role in the production process and follow a few simple tips.
- Start with small tasks: It’s advisable to begin by outsourcing small tasks and gradually increase them. Your company can save money by hiring someone for a specific project, like creating an infographic or editing a podcast for a limited period.
- Be communicative: When hiring a freelancer or agency to create content for you on a tight budget, it’s important to communicate clearly with them to avoid misunderstandings. Many problems that occur are usually due to miscommunication between the client and the service provider.
- Set a workflow: Although you can hire partners to create content and its associated tasks, it’s crucial to establish a process and strategy for productive collaboration. One helpful approach is to use project management tools, and creating a production schedule can also be advantageous.
- Be committed in the long-term: It’s advisable to engage with agencies or freelancers for a long-term plan to maintain consistency in the content flow and style for upcoming posts.
💡 KEY TAKEAWAY: Outsourcing content creation offers access to top-notch global talent, increased flexibility, and scalability while expanding your brand’s range. Start small, communicate clearly, and establish a workflow for productive collaboration. Engaging long-term with freelancers or agencies ensures consistency in content flow and style.
Wrapping Up
Crafting utterly awesome content doesn’t have to be time-consuming and expensive.
Take it from me: with efficient and effective techniques, you can turn any concept into the masterpiece content of your dreams.
In the end, no matter what tricks you use or strategies you employ, quality should always take precedence; no amount of efficiency can make up for mediocre content!
If you still feel overwhelmed by the sometimes-daunting task of creating content, remember that we are here to help!
Get in touch with Content Hacker today and start creating more meaningful content with less.
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