Frequently Asked Questions
Here’s a collection of frequently asked questions about website design, content marketing, SEO, and digital marketing in general.
Questions About Content Marketing
Content marketing is a type of inbound marketing involving the creation and distribution of content that will attract, engage, and eventually convert your target audience into customers. Content marketing is vital for your company’s efforts in the following aspects:
- Reach your target audience online
- Build your brand
- Establish your brand as an authority in your industry
- Convert prospects into customers
- Improve the ROI of your marketing
The list covers almost everything from website traffic to branding and relationship building. Even though content marketing is a helpful strategy in promoting your business, its user-centric focus makes it a valuable asset in influencing positive customer behavior toward your company.
Content marketing services involve the creation of a content marketing strategy that’s designed to achieve your business’s goals, including the production, distribution, promotion, and tracking of various types of content.
Content marketing services involve:
- Creating a strategy
- Planning a content schedule
- Creating custom content
- Optimizing content
- Distributing content
- Promoting content
- Tracking and reporting on results
Content marketing services usually involve a wide range of content types. Some examples include:
- Blog posts
- Articles
- Infographics
- Videos
- Webinars
- Ebooks
- Podcasts
With content marketing, you do not need face-to-face interaction to encourage and facilitate an online purchase. You don’t even need a sales agent to pitch the benefits of your product or service. Your content will do the work for you and liaise with customers on your company’s behalf.
Credible, truthful, relevant, and engaging content could turn what would otherwise be a disadvantage into a very efficient and speedy “sales call.”
See this example below. An SEO client of ours closed a huge deal with a billion-dollar company in Singapore. The lead came through after a couple of visits to one of their blog posts. Read the full SEO and content marketing case study.
- Start with the end in mind. What are your goals? Do you want to generate leads or launch an information drive about your company? Specific goals require tailored techniques in content creation and distribution.
- Identify the needs that your company will fill. What solutions are you able to provide? This information will determine your niche. Once you’ve identified the needs for your product, you can start your topic generation and keyword research. The goal is to produce content that will interest your audience.
- Use market research to determine what your competition is up to. Competitor analysis will help you respond to market trends too.
- Consolidate your data and insights to help you decide on crucial content marketing details. These decisions may include several factors such as the content types and distribution channels that are suitable for your campaigns or the frequency of content creation, among others.
Metrics have a direct relation to your goals. For example, you want to know how well you’re using content marketing to establish your brand’s online presence. In that case, you’ll be tracking key performance indicators (KPIs) associated with this goal, such as website traffic, page views, and referral links.
Accurate metrics analysis involves pulling data from every marketing channel and understanding how your content in each platform influences customers toward your desired action.
Customer feedback is another benchmark for your content marketing success. There is nothing more valuable than a customer telling you how to improve your service or product since it’s the best way of knowing if you are truly filling a need of your chosen market.
The cost will vary depending on how much content you’re producing in a week, month, or quarter. As a general rule, content marketing requires a budget that takes into account the time, tools, and human resources you have to put together to develop and implement a strategy where you have the right type of content delivered to the right kind of audience.
What makes content marketing cost-effective is that the cost you spend per lead will keep dropping as time passes. The amount you spend to convert a prospect into a lead could be virtually nil in years. This long-term value in content marketing makes it something worth leveraging.
Accurate metrics analysis involves pulling data from every marketing channel and understanding how your content in each platform influences customers toward your desired action.
Content marketing is a discipline that falls under inbound marketing. The principle behind both inbound marketing and content marketing is to provide your target audience with informative content in a non-obtrusive way.
There is a straightforward technique for content and inbound marketing. You put out content related to your brand, product, or service online and the benefits users can gain from it. You incorporate search words in your content, so people using Google and other search engines can find your content pages.
As your marketing channels propose solutions for everyday problems, customers will seek you and support your company willingly, This show of support for your brand also translates to consent to receive marketing messages, allowing you to serve your audience with content pieces throughout their customer journey.
- You may opt to use premium content like ebooks and whitepapers as lead magnets, but avoid having to ask for more contact information than you should from website visitors.
- Keep your audience engaged by educating and entertaining them at the same time with the content you produce.
- It’s better to work with experts since they have vast knowledge and experience communicating with different types of customers across business industries.
Questions About Website Design
It’s better to get it right the first time to be able to save time and money later. As a full-service digital agency, Content Hacker has a team of experts that are dedicated to creating outstanding websites. We guarantee a 100% success rate and we’d like to keep it that way! We promise to take care of everything to make your website experience an enjoyable and collaborative experience.
With the clamor for digital transformation over the past few years, a website is an investment in the future of your organization. As a result, it requires a significant amount of time and effort, including collaborating with multiple experts collaborating to create one amazing website. To help us recommend website and marketing best practices for your organization, Content Hacker provides bespoke proposals for every web development project and a free website audit upfront. You can expect a website development project to cost around Php 50k. Since we have worked on both smaller and much larger projects over the years, you can use our website calculator to get a ballpark estimate of how much yours will be.
Great websites are not built overnight! You need patience if you want your website to effectively perform in search engines, offer a seamless user experience, and deliver real results. Website development might take anywhere from 1 week to 1 year depending on its size and functionality. However, our proven process typically takes 10-12 weeks. While this may vary from project to project and it’s heavily dependent upon timely client feedback and supply of assets, based on our experience, where a client chooses to supply their own content, the process doubles in time!
Of course. We have multiple licenses for stock imagery that we can supply for your website. We can also take care of handling your content writing and SEO. All we just need is a simple outline of key information to be displayed on each page and we’ll do the rest!
We use WordPress as the base content management system for most of our builds. WordPress powers 37% of all websites on the internet in 2021. That’s over 455 million websites.
WordPress is also easy to use. As a website owner, you should be able to easily maintain and manipulate your website — publishing or content and responding to comments among others.
Definitely! All of our websites are fully responsive to work across desktop, mobile, tablet, Android, and iOS. We thoroughly test all of our website development projects before their launch so you can be assured to receive a seamless experience across devices and operating systems.
Yes, you definitely can. Our website builds include an advanced drag-and-drop editor which you can use to make changes to your website. Of course, we also conduct hands-on training and reading materials you can read after the launch of your website. For the first six months, you shouldn’t worry about maintaining your website; we’ll take care of that for you.
Sure! We always integrate Google Analytics and Google Search Console into every website we build so that you can monitor its performance. However, take note that to make your awesome website perform well over time, you must be dedicated to your digital marketing efforts and gain as much digital exposure as possible.
Yes. For a 6-month period, after the launch of your website, we’ll make any bug fixes and we’ll jump in immediately to fix these completely free of charge. After that, you may opt to subscribe to our Website Care plans or choose to maintain your website.
Yes, we can. We offer full-cycle marketing plans depending on the level of support you want or need. You can check out our digital marketing services here.
Questions About Social Media Marketing
Social media marketing is important for marketing strategies for various reasons:
It extends your reach: Social media networks like Facebook, Instagram, and Twitter have massive reach. By being active in these networks, you can take advantage of their large audience numbers. Via original content targeted ads and boosted posts, you can reach your dream client.
It strengthens your brand: Business buyers and shoppers expect companies to have a social media presence. If you’re not active on social media, it can make potential clients hesitant and push them to find an alternative option.
It helps your customer service: Keep in mind that around 65% of people use social media for customer service. So whether you’re answering questions in the comments or resolving issues via private message, social media can help improve your customer service and customer satisfaction.
It increases your traffic sources: Besides paid, search, and email, your business can also use social media to drive traffic to your website. Posts sharing the latest blog post, sale, or product release can push people to your site, which can result in a new lead, sale, or even email subscriber.
Overall, social media has become a cornerstone of digital marketing strategies. Social media networks such as Facebook, Instagram, Twitter, and YouTube offer your business a valuable place to engage and interact with your target audience, which can lead to conversions later.
Social media marketing is different from digital marketing because of its focus.
While social media marketing focuses on marketing via social media networks like Facebook, Instagram, and LinkedIn, digital marketing focuses on marketing via different channels, like search, social, email, and paid.
Essentially, social media marketing is a type of digital marketing.
Some best practices for social media management include:
- Focusing on the social media networks most valuable to your business and audience
- Building a style guide, plus a standard operating procedures guide
- Establishing a monthly social media calendar for posts and ads
- Setting up a way to track your marketing and advertising initiatives
- Monitoring competitor and industry activity for inspiration
- Posting a mix of content — helpful, promotional, and more
- Responding to comments and messages
- Measuring and analyzing campaign performance
Social media management services are a type of social media service that helps you manage your social media presence on networks like Facebook, Instagram, Twitter, and LinkedIn. Social media management can include marketing and advertising your business on social media.
Social media marketing services will help grow your brand awareness, followers, and user engagement on social media networks like Facebook, Instagram, Twitter, and LinkedIn.
Social media advertising services promote your business on social media networks like Facebook, Instagram, Twitter, and LinkedIn. Social media ads can focus on driving follows, app downloads, website visits, and many more.
Questions About Search Engine Optimization
SEO is an abbreviation for Search Engine Optimization. It’s all about optimizing your website so that your website shows up higher on the search results page of search engines like Google. This ultimately drives more organic traffic for search engines such as Google and Bing. SEO involves tweaking various elements of your website to make it more “appealing” to search engines. The end goal of SEO is to rank high on results pages when users search for keywords that are related to your website.
The price range for SEO services depend on various factors, including the SEO agency, SEO strategy, and existing SEO of the website. On average, most businesses will invest around Php 50,000 to Php 250,000 per month for SEO services. For SEO consulting services, hourly rates range from Php 4,000 to Php 12,000.
Short answer: It depends. Since there are various factors to consider such as budget, website age/strength, competition, etc. Generally, it takes around 3-6 months to see dramatic results, but only if you do it right. This isn’t so bad considering the average result on page one of search engines is more than 2 years old, while those that rank #1 are roughly 3 years old on average.
Google utilizes more than 200 ranking factors in its algorithm, making it all the more necessary to work with a knowledgeable SEO team that will help you rank on the search results. Some of the most crucial SEO ranking factors are:
- Backlink profile
- Social signals
- Mobile-friendliness
- Content quality
- Page speed
- Optimized media (images + video)
- User Experience (UX)
Short answer: YES. Whether a business is new or old, big or small, struggling or successful, website optimization brings many benefits for any company since it involves improving brand visibility and accessibility online. If you want your consumers to find you online quickly, you need SEO. The earlier and longer you invest in SEO, the better payout you’ll get from it in the long run.
The Content Hacker team understands that a ‘one-size-fits-all’ approach just doesn’t work when it comes to SEO. Sure, we have a proven process, but a successful SEO strategy is one that is built-in line with your business goals. As such, we create bespoke SEO strategies that help you achieve those goals.
We report on SEO metrics such as keyword position tracking, organic traffic, bounce rate, session duration, and conversions to ensure that you have a greater level of understanding of the real-world success metrics in our SEO work. We also look at user behavior using conversion rate optimization tools and methodologies. User experience (UX) is also an important factor for SEO.
SEO is never complete! The copy will always need updating and refining to combat the ever-changing algorithms and keep you ahead of your competitors. It’s better to commit to SEO for the long haul, whether you use an expert agency to handle this or a dedicated in-house team member.
CASE STUDY
A Challenger Approach to SEO and Content Marketing to Boost an Executive Recruitment Firm’s Traffic and Leads
Before approaching Content Hacker, Curran Daly & Associates had zero visibility on search engines.
Our experienced SEO team diagnosed the problem and devised an SEO and content strategy to put them at the top of Google Search.
Today, they’re enjoying Page 1 rankings, thousands of organic visitors, and hundreds of leads.
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