Frequently Asked Questions
Here’s a collection of frequently asked questions about website design, content marketing, SEO, and digital marketing in general.
Questions About Content Marketing
Content marketing, an approach rooted in inbound marketing, revolves around creating and distributing valuable content aimed to captivate, engage, and ultimately transform your target audience into loyal customers. It plays an integral role in your business strategy in these key areas:
- Engaging with your target audience on the internet
- Crafting and elevating your brand’s identity
- Positioning your brand as a trusted expert in your field
- Transforming potential leads into actual customers
- Amplifying the return on investment (ROI) of your marketing efforts
The scope of content marketing is expansive, encompassing everything from driving web traffic to fortifying your brand and fostering relationships. Though content marketing is an effective tool for promoting your business, its real strength lies in its user-centric design. This focus on the user makes it a powerful influencer, capable of encouraging positive customer interactions with your business.
Content marketing services entail formulating a strategy centered around content creation that aligns with your business objectives. This strategy encompasses the production, distribution, promotion, and monitoring of various forms of content.
Content marketing services encompass:
- Designing a tailored strategy to align with your objectives
- Developing a structured content calendar for strategic planning
- Crafting unique and engaging content tailored to your brand
- Optimizing the content for search engines to enhance visibility
- Distributing the content across appropriate channels for maximum reach
- Actively promoting the content to engage the target audience
- Monitoring performance and providing detailed analytics for a thorough understanding of results, allowing for data-driven improvements.
Content marketing services often incorporate a diverse array of content forms. Some notable examples include:
- Engaging blog posts that capture readers’ attention
- In-depth articles providing detailed insights
- Eye-catching infographics that simplify complex information
- Captivating videos that deliver messages in a dynamic format
- Interactive webinars for direct communication with your audience
- Comprehensive eBooks offering exhaustive information on a topic
- Informative podcasts to connect with listeners on the go.
With content marketing, you do not need face-to-face interaction to encourage and facilitate an online purchase. You don’t even need a sales agent to pitch the benefits of your product or service. Your content will do the work for you and liaise with customers on your company’s behalf.
Credible, truthful, relevant, and engaging content could turn what would otherwise be a disadvantage into a very efficient and speedy “sales call.”
See this example below. An SEO client of ours closed a huge deal with a billion-dollar company in Singapore. The lead came through after a couple of visits to one of their blog posts. Read the full SEO and content marketing case study.
Begin by envisioning your end goal. What are you aiming to achieve? Whether it’s lead generation or an awareness campaign about your brand, each specific goal will necessitate unique content creation and distribution strategies.
Next, identify the gaps your business can fill. What solutions can you offer? This insight helps to pinpoint your niche. Once you understand the needs your product or service can satisfy, you can start generating relevant topics and conducting keyword research. The aim here is to develop content that resonates with your audience.
Conduct a thorough market analysis to understand your competition’s activities. This competitor analysis will also help you stay up-to-date with current market trends.
Finally, synthesize all the information and insights you’ve gathered to make key decisions regarding your content marketing. This might involve choosing the most effective types of content and distribution channels for your campaigns, deciding on the frequency of content creation, and much more.
The success of your objectives is directly influenced by metrics. Consider, for instance, you’re trying to measure the effectiveness of your content marketing strategy in building your brand’s online footprint. In such a scenario, you’d monitor specific KPIs related to this aim, like web traffic, the number of page views, and inbound links.
Performing a precise metrics evaluation entails gathering data from all marketing channels and comprehending how your content on each platform sways customers towards your intended action.
Another significant measure of your content marketing triumph is customer feedback. There’s nothing more beneficial than a customer giving suggestions on enhancing your product or service, as it’s the best method to find out if you’re genuinely catering to your target market’s needs.
The expenses incurred will fluctuate based on the volume of content you generate on a weekly, monthly, or quarterly basis. Generally, devising a content marketing plan necessitates a budget that accommodates the time, tools, and personnel needed to design and carry out a strategy that delivers the right kind of content to the appropriate audience.
The efficiency of content marketing lies in the fact that over time, the expense per lead gradually diminishes. The costs of turning a prospect into a lead can become virtually non-existent in the long run. This enduring value of content marketing makes it a potent tool worth employing.
A thorough analysis of metrics involves collecting data from each marketing channel and discerning how your content across these platforms guides customers towards your anticipated action.
Content marketing is a branch of inbound marketing. The underlying idea of both inbound and content marketing is to offer your targeted audience valuable and educational content without being invasive.
There’s a simple method for content and inbound marketing. You publish online content related to your brand, product, or service, highlighting its benefits to users. By integrating keywords in your content, your web pages become discoverable to individuals using Google and other search engines.
When your marketing channels offer solutions to common problems, customers will naturally gravitate towards your company and willingly support it. This expression of support for your brand also signifies their agreement to receive marketing communications, allowing you to serve them relevant content throughout their customer journey.
Consider using high-quality content such as ebooks and whitepapers as lead magnets, but be cautious not to request excessive contact details from your website visitors. Maintaining a balance in data collection respects user privacy and promotes trust.
Ensure that your content not only educates but also entertains your audience to keep them engaged. Infusing humor, compelling narratives, or interactive elements into your content can make it more enjoyable and memorable.
Moreover, it’s advisable to collaborate with professionals as they possess extensive knowledge and experience in interacting with diverse customer types across various industries. They can help tailor your content to appeal to a wide audience, thereby enhancing its effectiveness.
As an added best practice, remember that consistency is key in content marketing. Regularly posting high-quality content not only keeps your brand fresh in the minds of your audience but also improves your search engine rankings. Also, focus on building genuine relationships with your audience. Encourage feedback and engage in discussions to better understand their needs and preferences. By creating content that resonates with your audience and providing value over time, you’ll be able to build a strong, loyal customer base.
Questions About Website Design
It’s better to get it right the first time to be able to save time and money later. As a full-service digital agency, Content Hacker has a team of experts that are dedicated to creating outstanding websites. We guarantee a 100% success rate and we’d like to keep it that way! We promise to take care of everything to make your website experience an enjoyable and collaborative experience.
With the clamor for digital transformation over the past few years, a website is an investment in the future of your organization. As a result, it requires a significant amount of time and effort, including collaborating with multiple experts collaborating to create one amazing website. To help us recommend website and marketing best practices for your organization, Content Hacker provides bespoke proposals for every web development project and a free website audit upfront. You can expect a website development project to cost around Php 50k. Since we have worked on both smaller and much larger projects over the years, you can use our website calculator to get a ballpark estimate of how much yours will be.
Great websites are not built overnight! You need patience if you want your website to effectively perform in search engines, offer a seamless user experience, and deliver real results. Website development might take anywhere from 1 week to 1 year depending on its size and functionality. However, our proven process typically takes 10-12 weeks. While this may vary from project to project and it’s heavily dependent upon timely client feedback and supply of assets, based on our experience, where a client chooses to supply their own content, the process doubles in time!
Of course. We have multiple licenses for stock imagery that we can supply for your website. We can also take care of handling your content writing and SEO. All we just need is a simple outline of key information to be displayed on each page and we’ll do the rest!
We use WordPress as the base content management system for most of our builds. WordPress powers 37% of all websites on the internet in 2021. That’s over 455 million websites.
WordPress is also easy to use. As a website owner, you should be able to easily maintain and manipulate your website — publishing or content and responding to comments among others.
Definitely! All of our websites are fully responsive to work across desktop, mobile, tablet, Android, and iOS. We thoroughly test all of our website development projects before their launch so you can be assured to receive a seamless experience across devices and operating systems.
Yes, you definitely can. Our website builds include an advanced drag-and-drop editor which you can use to make changes to your website. Of course, we also conduct hands-on training and reading materials you can read after the launch of your website. For the first six months, you shouldn’t worry about maintaining your website; we’ll take care of that for you.
Sure! We always integrate Google Analytics and Google Search Console into every website we build so that you can monitor its performance. However, take note that to make your awesome website perform well over time, you must be dedicated to your digital marketing efforts and gain as much digital exposure as possible.
Yes. For a 6-month period, after the launch of your website, we’ll make any bug fixes and we’ll jump in immediately to fix these completely free of charge. After that, you may opt to subscribe to our Website Care plans or choose to maintain your website.
Yes, we can. We offer full-cycle marketing plans depending on the level of support you want or need. You can check out our digital marketing services here.
Questions About Social Media Marketing
Social media marketing is important for marketing strategies for various reasons:
- Extends your reach: Social media networks (e.g., Facebook, Instagram, Twitter) have a large audience, allowing you to reach potential clients through targeted ads and boosted posts.
- Strengthens your brand: Having a social media presence is expected by business buyers and shoppers, and not being active can make them hesitant and seek alternatives.
- Helps customer service: Approximately 65% of people use social media for customer service, so being responsive and resolving issues can enhance customer satisfaction.
- Increases traffic sources: In addition to paid, search, and email, social media can drive traffic to your website by sharing blog posts, sales, and product releases, leading to new leads, sales, or email subscribers.
- Cornerstone of digital marketing: Social media networks provide valuable platforms for engaging and interacting with your target audience, contributing to conversions in the long run.
Social media marketing and digital marketing have distinct focuses, differentiating them from each other.
Social media marketing primarily revolves around promoting and advertising through specific social media platforms such as Facebook, Instagram, and LinkedIn. On the other hand, digital marketing encompasses a broader range of channels including search engines, social media, email marketing, and paid advertising.
In essence, social media marketing is just one component of the overall digital marketing landscape, representing the specific subset that operates within social media platforms.
Here are some recommended approaches for effectively managing your social media presence:
- Prioritize relevant social media networks that are most beneficial for your business and target audience.
- Create a style guide and standard operating procedures to maintain consistency in your social media posts and interactions.
- Develop a monthly social media calendar to plan and schedule your posts and advertisements in advance.
- Implement tracking mechanisms to monitor the progress and results of your marketing and advertising efforts.
- Keep an eye on your competitors and industry trends to gain inspiration and stay informed.
- Share a variety of content types, including helpful information, promotional materials, and more, to keep your audience engaged.
- Engage with your audience by responding to comments and messages in a timely and meaningful manner.
- Regularly measure and analyze the performance of your campaigns to identify areas of improvement and make data-driven decisions.
Social media management services are designed to assist you in effectively handling your presence on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
These services encompass various tasks related to managing and optimizing your social media presence, including marketing and advertising your business on these platforms. Essentially, social media management services aim to streamline and enhance your overall social media experience and help you achieve your marketing goals.
Social media marketing services play a crucial role in expanding your brand’s visibility, increasing your follower base, and fostering active engagement with users across various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
These services employ strategic tactics, content creation, targeted advertising, and community management to amplify your brand’s presence and facilitate meaningful interactions with your target audience.
By leveraging these services, you can effectively leverage the power of social media to drive brand recognition, foster customer loyalty, and ultimately achieve your marketing objectives.
Social media advertising services are dedicated to promoting your business through targeted advertisements on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
These services employ various ad formats and strategies to achieve specific objectives, including increasing followers, driving app downloads, boosting website traffic, and much more.
By leveraging the power of social media ads, businesses can effectively reach their desired audience, maximize their online visibility, and achieve their specific marketing goals. Whether it’s raising brand awareness, driving conversions, or increasing customer engagement, social media advertising services offer a valuable tool to enhance your overall marketing strategy.
Questions About Search Engine Optimization
SEO is an abbreviation for Search Engine Optimization. It’s all about optimizing your website so that your website shows up higher on the search results page of search engines like Google. This ultimately drives more organic traffic for search engines such as Google and Bing. SEO involves tweaking various elements of your website to make it more “appealing” to search engines. The end goal of SEO is to rank high on results pages when users search for keywords that are related to your website.
The price range for SEO services depend on various factors, including the SEO agency, SEO strategy, and existing SEO of the website. On average, most businesses will invest around Php 50,000 to Php 250,000 per month for SEO services. For SEO consulting services, hourly rates range from Php 4,000 to Php 12,000.
Short answer: It depends. Since there are various factors to consider such as budget, website age/strength, competition, etc. Generally, it takes around 3-6 months to see dramatic results, but only if you do it right. This isn’t so bad considering the average result on page one of search engines is more than 2 years old, while those that rank #1 are roughly 3 years old on average.
Google utilizes more than 200 ranking factors in its algorithm, making it all the more necessary to work with a knowledgeable SEO team that will help you rank on the search results. Some of the most crucial SEO ranking factors are:
- Backlink profile
- Social signals
- Content quality
- Page speed
- Optimized media (images + video)
- User Experience (UX)
Short answer: YES. Whether a business is new or old, big or small, struggling or successful, website optimization brings many benefits for any company since it involves improving brand visibility and accessibility online. If you want your consumers to find you online quickly, you need SEO. The earlier and longer you invest in SEO, the better payout you’ll get from it in the long run.
The Content Hacker team understands that a ‘one-size-fits-all’ approach just doesn’t work when it comes to SEO. Sure, we have a proven process, but a successful SEO strategy is one that is built-in line with your business goals. As such, we create bespoke SEO strategies that help you achieve those goals.
We report on SEO metrics such as keyword position tracking, organic traffic, bounce rate, session duration, and conversions to ensure that you have a greater level of understanding of the real-world success metrics in our SEO work. We also look at user behavior using conversion rate optimization tools and methodologies. User experience (UX) is also an important factor for SEO.
SEO is never complete! The copy will always need updating and refining to combat the ever-changing algorithms and keep you ahead of your competitors. It’s better to commit to SEO for the long haul, whether you use an expert agency to handle this or a dedicated in-house team member.
A Challenger Approach to SEO and Content Marketing to Boost an Executive Recruitment Firm’s Traffic and Leads
Before approaching Content Hacker, Curran Daly & Associates had zero visibility on search engines.
Our experienced SEO team diagnosed the problem and devised an SEO and content strategy to put them at the top of Google Search.
Today, they’re enjoying Page 1 rankings, thousands of organic visitors, and hundreds of leads.
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