You’re probably familiar with “growth hacking” and “growth hackers” and how effective their methods are in growing a business online. 

The term has been a buzzword ever since Sean Ellis, CEO of GrowthHackers.com and early contributor to Dropbox, coined the term in his 2010 article, Find a Growth Hacker for Your Startup.

This growth hacker mindset was widely adopted in Silicon Valley when tech startups were booming. These startups have one thing in common — their pursuit for quick solid growth. By embracing the growth mindset, these startup marketers ‘hacked’ traditional wisdom and took on a challenger approach to business development. 

Growth hacking is not a mere technique or strategy. It’s a principle, a mindset one must live by. It entails the full use of creative thinking and data to create the maximum impact for less cost.

So, what is content hacking? And what does a content hacker do?

The short answer: Content hacking is the marriage of growth hacking and content marketing.

• A growth hacker uses creative thinking, analytics, and social trends to sell quickly and gain widespread exposure. Their goal: grow the business as quickly as possible. 
• A content marketer, on the other hand, values 1-to-1 relationships with their customers. They nurture this relationship throughout the sales buyer’s journey. They have a strong relationship with the customer that the customer even becomes an evangelist for the company. Content marketing is more of a marathon than a sprint. 

In essence, content hacking applies the fundamental principles of growth hacking to content marketing to achieve similar results — increasing traffic, brand awareness, and ultimately, sales!

If you’re thinking in terms of push and pull marketing, a growth hacker might use a lot of push marketing tactics, while a content marketer focuses on inbound or pull marketing tactics. 

A content hacker understands the value of both push and pull marketing. 

At Content Hacker we say, “Do outbound marketing while you wait for inbound marketing to work.” 

Because for sure, inbound marketing (to which content marketing is a subset of), is indeed a marathon.

What makes us an effective team?

People

We are a tight-knit group of developers, marketers, and creatives (basically a bunch of talented nerds). We are as passionate about building things, creating content, and generating results as we are with coffee… and pets. Codes, words, numbers, and a canvas — are just some of the things that spark joy in us. 

Process

We take efficiency, quality, and process improvement seriously (mainly because our Managing Director is a Six Sigma egghead). Time and money are important; we don’t want to waste them either. 

Technology

We only use the best. For a boutique firm, our technology stack punches way above our weight. We have a real-time reporting platform, a home-grown client portal, a robust project management platform, and top-level cloud hosts — thanks to Google Cloud and Amazon Web Services among others. Oh, and did we mention machine learning? That’s right! We’ve added artificial intelligence (AI) to our tech stack, too. 

Relationships

We treat every campaign, not as a transaction but as a personal exchange. We firmly believe that to truly work with a client and deliver the best possible experience, we must get to know them and treat them like our peers. We value open, honest, and constant communication.

Continued Education

We have a solid training program, both for newbies and experienced peers. Technology evolves quickly, and so must we.