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Content Hacker creates hands-on, growth-focused marketing strategies for your business

 

Content hacking is all about making your marketing stragies better with growth-focused methods. We get the tough and challenging marketing strategies done the smart way.

Behind the Name: What Is a Content Hacker?

No, we don’t break into someone else’s Facebook page, nor do we deface websites we don’t like.

That’s not the kind of hackers we are.

So, what is a content hacker?

Let’s start from the beginning.

You’re probably familiar with “growth hacking” and “growth hackers” and how effective their methods are in growing a business online. 

The term has been a buzzword ever since Sean Ellis, CEO of GrowthHackers.com and early contributor to Dropbox, coined the term in his 2010 article, Find a Growth Hacker for Your Startup.

This growth hacker mindset was widely adopted in Silicon Valley when tech startups were booming. These startups have one thing in common — their pursuit for quick solid growth. By embracing the growth mindset, these startup marketers ‘hacked’ traditional wisdom and took on a challenger approach to business development. 

Growth hacking is not a mere technique or strategy. It’s a principle, a mindset one must live by. It entails the full use of creative thinking and data to create the maximum impact for less cost.

So, what is content hacking? And what does a content hacker do?

The short answer: Content hacking is the marriage of growth hacking and content marketing.

  • A growth hacker uses creative thinking, analytics, and social trends to sell quickly and gain widespread exposure. Their goal: grow the business as quickly as possible. 
  • A content marketer, on the other hand, values 1-to-1 relationships with their customers. They nurture this relationship throughout the sales buyer’s journey. They have a strong relationship with the customer that the customer even becomes an evangelist for the company. Content marketing is more of a marathon than a sprint. 

In essence, content hacking applies the fundamental principles of growth hacking to content marketing to achieve similar results — increasing traffic, brand awareness, and ultimately, sales!

If you’re thinking in terms of push and pull marketing, a growth hacker might use a lot of push marketing tactics, while a content marketer focuses on inbound or pull marketing tactics. 

A content hacker understands the value of both push and pull marketing. 

At Content Hacker we say, “Do outbound marketing while you wait for inbound marketing to work.” 

Because for sure, inbound marketing (to which content marketing is a subset of), is indeed a marathon.

We work with clients from all over the world

Located in the Central Business District in Makati, Philippines, we work with clients of all sizes from all over the world.

New York

We worked with creative technology firms in New York for several years.

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London

We've also partnered with some agencies in the UK.

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Australia

We work with a lot of Aussie firms and professionals from real estate to tech startups!

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California

We worked with some industrial firms headquartered in LA.

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What makes us an effective team?

People

We are a tight-knit group of developers, marketers, and creatives (basically a bunch of talented nerds). We are as passionate about building things, creating content, and generating results as we are with coffee… and pets. Codes, words, numbers, and a canvas — are just some of the things that spark joy in us. 

Process

We take efficiency, quality, and process improvement seriously (mainly because our Managing Director is a Six Sigma egghead). Time and money are important; we don’t want to waste them either. 

Technology

We only use the best. For a boutique firm, our technology stack punches way above our weight. We have a real-time reporting platform, a home-grown client portal, a robust project management platform, and top-level cloud hosts — thanks to Google Cloud and Amazon Web Services among others. Oh, and did we mention machine learning? That’s right! We’ve added artificial intelligence (AI) to our tech stack, too. 

Relationships

We treat every campaign, not as a transaction but as a personal exchange. We firmly believe that to truly work with a client and deliver the best possible experience, we must get to know them and treat them like our peers. We value open, honest, and constant communication.

Continued Education

We have a solid training program, both for newbies and experienced peers. Technology evolves quickly, and so must we.

Testimonials

What people say about us

Geoff Daly
Content Hacker has done an outstanding job getting the SEO house in order at Curran Daly & Associates. Since we started working with Slye and his team we have seen a noticeable increase in traffic and inquiries through our website, gaining us valuable exposure and new clients from all over ...
Geoff Daly
Content Hacker has done an outstanding job getting the SEO house in order at Curran Daly & Associates. Since we started working with Slye and his team we have seen a noticeable increase in traffic and inquiries through our website, gaining us valuable exposure and new clients from all over the globe. The SEO journey continues for us and we are delighted to have a partner like Content Hacker guiding and supporting our efforts.
Ash Richardson
We've been a client of Slye / Content Hacker for about a year. In that time we've done 2x website changes and about 160 pieces of content. 5 things I'd recommend: 1) their specialization on inbound marketing; 2) their technical knowledge and infrastructure, including website speed; 3) I found his approaching to billing and contracts consistent, ...
Ash Richardson
We've been a client of Slye / Content Hacker for about a year. In that time we've done 2x website changes and about 160 pieces of content. 5 things I'd recommend: 1) their specialization on inbound marketing; 2) their technical knowledge and infrastructure, including website speed; 3) I found his approaching to billing and contracts consistent, fair and honest; 4) the team are just lovely to work with; and 5) they adapt quickly to client changes and really do collaborate. And like most professional teams in the Philippines, they have a great a sense of humour. Highly recommended!
Ash Richardson
Ash Richardson
Jimmy Roa
I have worked with Slye both as an employee and as a 3rd party consultant. Hiring Slye as a consultant even after he left Sysgen is a testament to his value. He is so far the best Content Marketing Consultant I have met.
Jimmy Roa
I have worked with Slye both as an employee and as a 3rd party consultant. Hiring Slye as a consultant even after he left Sysgen is a testament to his value. He is so far the best Content Marketing Consultant I have met.
Jimmy Roa
Jimmy Roa
Leona Francesca Martin
Content Hacker has helped our company gain significantly more business opportunities through SEO and content marketing efforts.
Leona Francesca Martin
Content Hacker has helped our company gain significantly more business opportunities through SEO and content marketing efforts.
Leona Francesca Martin
Leona Francesca Martin
Siegfred Bayog
Content Hacker & Co. is an excellent digital partner. Not only are they very hard working, they go out of their way and go the extra mile to deliver the best possible results for us. Price is competitive, too! Highly recommended!
Siegfred Bayog
SiegFreeze
Content Hacker & Co. is an excellent digital partner. Not only are they very hard working, they go out of their way and go the extra mile to deliver the best possible results for us. Price is competitive, too! Highly recommended!
Siegfred Bayog
Siegfred Bayog
SiegFreeze

Our Leadership Team

Slye Joy Serrano

CEO & Head of Technology

Noleen Marie Ramos

Head of Content Marketing

Clarissa Herrera

Head of Design

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