About Content Hacker

Content is our craft. Growth is the point.

Content Hacker is a growth-focused content, search, and web studio. Ambitious businesses come to us to get found, get chosen, and grow on Google, in AI answers, and everywhere their customers look.

Trusted by

The company we keep.

Who we are

What a “content hacker” actually does.

Let’s clear something up: no breaking into Facebook pages, no defacing websites. That’s the other kind of hacker. Ours is the growth kind. Content hacking is the marriage of growth hacking and content marketing: creativity, data, and relentless process, all aimed at growing your business.

content hacker noun

1from growth hacker: someone who runs the experiment and lets the data decide what happens next.

2and content marketer: someone who earns attention with work worth reading, and keeps earning it.

A marketer who builds every piece to perform now and compound over time.

Not to be confused with the other kind of hacker. No Facebook pages were harmed.

In practice

1

Growth hacker

  • Runs an experiment every week
  • Reads the data before the brief
  • Ships fast and learns faster
  • Chases the quick win

Together

Content hacker

  • Experiments, then writes what worked
  • Data in the brief, craft in the draft
  • Ships this week, ranks for years
  • Quick wins that compound

Both, in one marketer.

2

Content marketer

  • Writes for a reader, not an algorithm
  • Earns trust one piece at a time
  • Builds a library that compounds
  • Plays the long game

A growth hacker chases quick wins; a content marketer plays the long game. A content hacker refuses to pick: every piece is built to perform now and compound over time, so your marketing becomes an asset rather than a cost.

Why we exist

Why we started, and why it matters more than ever.

We started Content Hacker in Makati with one frustration: too many good businesses were paying for content that looked busy but did nothing. So we built the opposite: a studio that treats your growth like its own, measures what actually matters, and only ships work we’d put our name on.

A team gathered around a laptop in a sunlit meeting room

Then AI raised the stakes. The web is filling up with AI slop, generic content churned out at scale. We lean straight into that gap: AI for speed, humans for judgment.

“Critical thinking, creativity, and real oversight are what make our content trustworthy for readers, Google, and the AI answering questions about your industry. The tools keep changing. Work worth reading doesn’t.”

That standard is still the whole company. It’s why clients stay, and why they trust us with far more than blog posts.

What makes us different

What makes us different.

One seasoned, in-house team

Strategists, writers, SEO specialists, designers, and developers who own your results from start to finish. You work directly with the seasoned people actually doing the work, and they stay with you for the long game, so the team that earns your trust is the same team that keeps it.

Full-stack craft

Most agencies stop at words. We write, rank, design, and build, so your content, search, creative, and custom tools all pull in the same direction. That’s how good content stops being a one-off cost and starts compounding into a lasting asset for your business.

AI, everywhere, with guardrails

AI runs through everything we do, speeding up production, sharpening our processes, and adding a layer of oversight and QA on top of human review, so we move faster without letting quality slip.

Process built in

Efficiency and quality aren’t afterthoughts here. Our President and CEO is a Six Sigma practitioner, so disciplined process is baked into how we work. That means your time and budget are respected, and your projects ship on schedule instead of dragging on for months.

A real partnership

Every engagement is open, honest, and built for the long game, not a churn-and-burn transaction. We take the time to understand your business, treat your goals as our own, and hold ourselves accountable to real results, not just a list of deliverables.

Proof

Proof, not adjectives.

Recruitment

Curran Daly + Associates

From zero search visibility to a 36.82% visibility share, and 40 to 50 qualified leads a month.

Enterprise

Globe Telecom

Enterprise SEO, AI-search, content, and creative at scale for one of the Philippines’ largest telcos.

Custom build

Carbon Calculator for Danish Industry

A greenhouse-gas accounting platform for the Confederation of Danish Industry, customized for each country: the Philippines first, then South Africa, Kenya and Ghana, with more to come.

words produced per month

impressions generated

clients across the Philippines and around the world

The team

The people you’ll actually work with.

Your account gets hands-on leadership, backed by a team across content, SEO, design, development, and multimedia.

Slye Joy Serrano

President & CEO

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Gab Valimento

Lead, SEO Expert Consultant

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Isabella Barreta

Head of Content

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Clarissa Herrera

Creative & Design Lead

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Vince Noel Lupango

Legal Counsel

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Lance De Luna

Content Strategy

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Bianca Portuguese

Content Strategy

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Therese Baldemor

Digital Operations & Strategy

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Jean Dizon

Multimedia

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Alex Esmeralda

Content Marketing

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Abegail Manabat

Creatives

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Alex Porlares

Web Operations

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Cam Adajar

Content Marketing

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Michael Chiong

Multimedia

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Mark Cruz

Content Marketing

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Patricia Celerio

Content Marketing

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Thea Sevilleja

Creatives

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Testimonials

In our clients’ words.

Sprout Solutions

Content Hacker has been an exceptional content partner for Sprout. Their team helped bring our thought leadership to life through strategic blog content and impactful customer success stories, significantly elevating our content marketing and strengthening Sprout’s visibility in the market.

Fiona Gurtiza · Sprout Solutions

Curran Daly + Associates

Content Hacker has done an outstanding job getting the SEO house in order. We’ve seen a noticeable increase in traffic and inquiries through our website, gaining valuable exposure and new clients from all over the globe.

Geoff Daly · Curran Daly + Associates

In about a year we’ve done 2x website changes and about 160 pieces of content. Their specialization in inbound marketing, technical knowledge, fair and honest billing, and lovely team make them easy to recommend.

Ash Richardson · #stratapp

From the blog

Fresh thinking on content, search, and AI.

New guides and insights from our team, published regularly. Here are the latest.

Business registration

Registered with the BIR.

CH Media Inc., the company behind Content Hacker, is registered with the Philippines’ Bureau of Internal Revenue. Scan the code on our seal to check it.

BIR Registration Seal Badge of CH Media Inc., with a QR code to verify our registration

Let’s build your unfair advantage.

Start with a Growth & AI-Search Audit, a clear, honest read on where you stand and the fastest way to grow. Or just say hello, you’ll talk to the people who’ll actually be on your account.