Comprehensive Baseline Audit
ABOUT THE SERVICE
Businesses and publishers strategizing to launch an effective content marketing campaign and require insight into the scale of preliminary work before diving into ongoing content projects.
WHY DO YOU NEED THIS
Your content is only as effective as the digital framework it operates within. Without a search-optimized website or a user-friendly interface, your content investments might not yield optimal returns. An audit of your existing content is equally crucial to gain a competitive edge. This involves understanding what your competition is discussing and mastering those topics, or identifying important subjects that they have missed and addressing them in your content. It’s all about meticulous planning.
COMPREHENSIVE BASELINE AUDIT
COMPREHENSIVE SEO AUDIT: An in-depth SEO audit of your website, encompassing technical, on-page, and performance metrics essential for content marketing success. The audit will cover:
Technical SEO Examination: Review of the site’s framework and coding, including site speed, mobile compatibility, HTTPS status, XML sitemap, robots.txt file, URL structure, and overall site architecture, as well as crawl errors or indexation issues.
On-Page SEO Evaluation: Analysis of your website’s content optimization for search engines, such as keyword usage, meta tags, header tags, image alt text, and URL optimization.
Content Evaluation: Quality and performance assessment of your content in terms of uniqueness, relevance, value, structure, and diversity (text, images, videos, etc.).
Off-Page SEO Evaluation: Scrutiny of your backlink profile and off-site elements affecting your SEO, including backlink quantity and quality, anchor text distribution, social media engagement, and competitor backlink analysis.
Local SEO Examination: For local businesses, review Google My Business listing, local citations, online reviews, and local keyword rankings.
User Experience (UX) Evaluation: Review of elements such as loading speed, mobile-friendliness, safe browsing, and compliance with intrusive interstitial guidelines as per Google’s Page Experience update.
Keyword Evaluation: Assessment of keyword relevance and recommendations for new target keywords based on current trends and search volumes.
Competitive Evaluation: Insight into competitors’ SEO strategy, including keyword ranking, content types, and backlink profiles.
COMPREHENSIVE CONTENT AUDIT: An exhaustive content audit encompassing:
Content Inventory: Compilation of all content on your website, such as blog posts, landing pages, product pages, PDFs, videos, images, infographics, etc., primarily using a crawler tool.
Performance Indicators: Measurement of KPIs like page views, unique visitors, bounce rate, average time on page, organic traffic, social shares, conversion rate, etc., via tools like Google Analytics, Google Search Console, SEMRush, or Ahrefs.
SEO Elements Evaluation: Review of meta tags, keyword usage, URL structure, heading tags, internal and external links, and image optimization.
Content Quality Review: Assessment of content readability, depth of information, relevance, originality, format and structure, currency, and user engagement (comments, shares).
Competitive Content Analysis: Comparison of your content performance against competitors, including keyword ranking, content types, and audience engagement strategies.
Identification of Content Gaps and Opportunities: Highlighting areas of improvement or expansion in your content, uncovering relevant yet uncovered topics or keywords, and identifying pages that can be enhanced with in-depth or updated content.
Content Strategy and Planning: Formulation of a strategy to enhance your content and SEO, which may involve updating or eliminating underperforming
Actionable Recommendations: Every piece of data and insight is translated into tangible steps you can take. For instance, if a blog post isn’t ranking well, we’ll provide specific suggestions on how to enhance its SEO, update the information, or modify its promotional approach. This way, every audit insight is directly connected to a feasible action, helping to improve your overall content marketing strategy and ROI.
Case Study: Helping Curran Daly + Associates Grow 30900% (So Far)
Curran Daly & Associates approached us with a problem: they’re publishing content but they’re not getting any traffic or leads through the website.
Our combined content and SEO teams diagnosed the problem and devised an SEO and content marketing to put them at the top of Google Search.
Today, they’re enjoying Page 1 rankings, thousands of organic visitors, and hundreds of leads.
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