by Isabella Barreta | Aug 24, 2023 | Content Marketing
B2B and B2C content marketing share core principles but require different approaches based on their target audiences. B2B marketing focuses on logic, long-term value, and professional decision-makers, while B2C marketing targets individual consumers driven by...
by Isabella Barreta | Aug 11, 2023 | Content Marketing
Measuring the impact of content marketing is essential for businesses and informs you about the need for an appropriate strategy. Proper alignment of audience research, content scheduling, and repurposing, combined with tracking the right KPIs, can lead to better...
by Isabella Barreta | Jun 20, 2023 | Content
Consistently creating and publishing content is crucial for your business to thrive and stand out among your competitors. Increasing the volume of the content you produce is still possible even if you don’t have enough time, money, and other resources. There are...
by Isabella Barreta | Jun 6, 2023 | Content, Content Marketing
High-quality content is crucial for engaging your audience, improving SEO, and driving business growth. A well-planned content production strategy ensures high-quality content, consistency, and effectiveness in reaching your goals. Before going on to create content,...
by Isabella Barreta | Jun 3, 2023 | Content, Content Marketing
Content distribution is essential if you want to reach the right people and expand your business. Entrusting the dissemination of your content to an outside agency can be a reliable way to guarantee that your content is quickly and conveniently delivered to its target...
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