- As the world transitions into the digital age and unprecedented amounts of content flood online, producing captivating material with regularity can be difficult.
- Maintaining consistent content creation is crucial to increase brand awareness, build customer relationships, and expand your reach as a business.
- To increase output without becoming overwhelmed, look to high-impact yet low-effort content strategies, repurpose existing materials, curate user-generated pieces, lean on AI-assisted tools, or outsource tasks for additional support.
In today’s business landscape, content marketing has become the cornerstone of any marketing strategy.
As buyers become more tech-savvy and informed, they expect businesses to regularly provide them with meaningful and engaging content.
In a report from Forbes, John Koetsier determined that the typical person spends seven hours each day consuming content – primarily sourced through digital media.
As businesses are required to create captivating content, generating impactful material has become increasingly complicated.
Business owners, especially those tackling most of their business tasks, are hard-pressed to find time for even a single breath — let alone crafting multiple pieces of content.
Additionally, business content teams are often overworked, particularly when there is only one individual on the team and the pressure to consistently update and manage a content calendar can be immense under various challenging circumstances.
With an abundance of holidays, vacation leaves, company events or launches, and essential deadlines to meet, it can be difficult for your content production team to sustain high productivity without becoming overwhelmed.
In these times, where we are all creating content, the criteria for producing “quality” material has not become any less rigorous, and the sheer magnitude of available content makes it harder for marketers to make a lasting impression on their audiences.
With the pressure of continuously creating content and its lack of tangible results, many startups quickly surrender their mission of staying consistent with posting.
However, don’t take this chance! You have much to lose when you cease consistently creating and releasing content.
Why is consistently creating content important for businesses?
Just like a pet that needs to be fed and cared for or a garden that regularly needs watering, a business needs consistent nourishment too – in the form of content.
A survey conducted by Semrush revealed that an overwhelming 91% of marketers experienced remarkable success in their brands through content marketing strategies.
Crafting top-notch content regularly is an absolute must if you want your brand to succeed.
Keeping a business website, social media account, or other online platform current is key to staying relevant, both in the eyes of search engines and viewers, because when it is left neglected for too long, such platforms can be considered “stagnant” or even “obsolete.”
Furthermore, for brands that rely heavily on social media for their content marketing approach, it is essential to maintain a regular stream of fresh content in order to capitalize on opportunities to engage with potential customers.
Regardless of the platform you choose to distribute your content, publishing consistently is an essential element for running a prosperous business with countless benefits, some of which are:
- Relationship-building — By providing dependable information about your organization through content, you can cultivate trust, inspire engagement, and build customer loyalty, which are all invaluable assets for businesses to thrive.
- Boosts your brand’s authority — Developing a reliable reputation and earning your customers’ trust through continuous content production and publication is essential for successful sales in any brand.
- Supports your SEO strategy — Crafting and circulating remarkable, steady content makes it possible to seize more keyword chances and augment your brand’s visibility, which is a vital part of an effective SEO strategy.
- Expands your business’ reach — Consistently creating and sharing content is a powerful way to draw attention, as well as propel your business forward with regular influxes of leads.
With the significance of continually producing high-quality content in mind, it’s common to feel overwhelmed by such a daunting task – particularly if you’re handling this all on your own.
How can you increase content output without burning out?
If you’re having a hard time developing content ideas on an ongoing basis to fuel your business’s growth through content marketing, don’t fret!
There’s an abundance of options to boost your content production without exhausting yourself.
By reading this article, you will uncover five invaluable tactics that can assist you in effortlessly creating more content.
Focus on producing high-impact, low-effort content
Boost your content marketing strategy even if you have minimal time and energy with high-impact, low-effort content!
Despite feeling like you don’t have enough time, embracing the crunch can help shift your focus to developing content that is impactful yet requires minimal effort.
People are always looking for ways to create engaging content quickly and easily, which is why low-effort yet high-impact pieces of content have become so popular.
Templating, curation, and personal perspectives all come together in these types of content to generate captivating material with minimal time investment.
While crafting this type of content does require some effort, it is much less than what you’d need for a typical blog post, but despite that, these formats can still draw considerable attention!
Regardless of your industry, there are countless low-effort, high-impact content types you can create that can completely revolutionize your business. Below are some examples
Adrienne Barnes, a renowned B2B SaaS content strategist, refers to this as the “How We Built This” content since it showcases an inside look into your newest product or feature.
Content creation is notorious for being one of the most time-consuming tasks, primarily due to
its reliance on research.
With Meta Content, you can utilize your own expertise as the primary source, which can significantly reduce the amount of time needed dedicated towards researching content.
If you want to generate this type of content, identify an experience—such as a campaign or lesson you have learned—and compose it in an article.
By sharing your knowledge and expertise, you are not only helping others but also positioning yourself as an authority figure in your industry.
If you’re looking for a straightforward content creation strategy, why not conduct an interview with another leading expert in the field your brand relates to?
Just reach out to your selected individual and schedule a discussion with them.
This content creation strategy is easy because interviews don’t have to be tedious or time-consuming; they can be effortless and straightforward!
Furthermore, the results of your interview can be presented in any form, depending on which channel you are publishing.
Generating a video is an effortless task if you simply sit down with your chosen individual and capture it.
However, another approach is to send over interview questions for them to answer in an email. With a touch of editing, you can publish without delay!
Although it may require more time and effort to acquire a guest post for your blog, the outcome can be significant. Plus, you don’t even have to write a single word!
You must seek out and find a suitable guest to compose the article, then revise it accordingly so that it matches your brand’s style and standards.
Publishing guest posts will expose your brand to new, untapped audiences.
Not only that, but you’ll also create referral traffic to your website through the potential of
SEO-boosting backlinks – all while positioning yourself as a respected thought leader in the industry!
Repurpose your existing content
Are you having a difficult time generating fresh content ideas? Don’t despair—not all original content requires coming up with brand-new concepts.
In this current technological landscape of plentiful digital platforms, innovative content formats, and fresh ideas emerging daily, new content can be created by leveraging existing sources.
Generating new content incurs a cost, but with repurposing, you can reduce both money and time spent while extending its reach and amplifying the results.
Repurposing content involves repacking and redistributing all or parts of a previously-created piece in order to widen its audience. This type of content keeps its central message but is altered to fit into a different form.
Brands and marketers often vary in the way they prefer to reuse content, with each having its own personal preference. Below are some popular examples:
Turn a blog into an infographic
In 2023, survey results revealed that 22% of marketers consider Instagram the platform with the most potential for growth.
What’s more, there are currently about 78 million active users on the social media platform monthly, and this figure is estimated to reach an incredible 1.44 billion by 2025!
If you’re looking to broaden your reach, there’s currently no better way than posting on Instagram!
To make this online strategy more effortless, you can take the contents of a single blog post and quickly turn it into an attractive infographic for posting on Instagram and other social media sites.
If your blog consists mainly of long-form content, you can conveniently transform it into multiple Instagram posts by breaking up the ideas within your blog post.
This way, you don’t have to think about creating new content for the platform each day since you already have a bunch ready to go!
Transform videos into blog content or social media posts
In today’s consumer landscape, people are consuming content at an unprecedented rate, yet few audiences find the time to watch lengthy videos (upwards of twenty minutes) created by brands.
By diversifying your video content and turning it into quick reads through blogs or social media posts, you can captivate audiences who may not have the time to watch videos but are still interested in consuming your material!
If your organization is in the furniture sector and you recently created a video demonstrating how to assemble one of your products, transforming it into an article can be done quickly by getting the transcript from your video and making some alterations for blog post readability!
Alternatively, you can also capture screenshots of the critical sections of the video, add captions to them, and quickly create a post for Facebook.
Turn compelling points from your long-form content into individual blog posts
If you have already created detailed, long-form content for your business in the past, then you are in luck! You can quickly draw from these pieces to generate new ideas.
Take the key points from your more comprehensive content and list posts, and explore each idea further by crafting a separate post.
For instance, if you published a blog post featuring the top 50 podcasts for business owners, why not create another blog post highlighting those who made the list specifically as small-business owners?
This approach allows you to create more thoughtful, in-depth pieces that will keep readers engaged.
Cut up lengthy videos and make them into shorter clips
Instagram has undeniably left its mark on the digital world, and TikTok is swiftly following suit while rapidly becoming a go-to for content marketers to showcase their work.
When it comes to the app with the longest usage time, TikTok snags a spot in the top five, so even though Instagram has higher user numbers than TikTok, there’s something about TikTok that is more engaging.
With its massive user base, TikTok is an ideal platform to promote your business and reach a broad audience.
To get the most out of your lengthy video content, consider trimming it to include only the necessary sections and posting those clips on popular platforms such as TikTok or Instagram Stories, where more people can find them!
When repurposing content, be judicious in selecting from existing resources rather than settling for arbitrary choices. Here are a few tips:
- Choose evergreen content — Tonya Davis from Utah SEO Companies affirms that the initial action you should take before repurposing any material is to guarantee its continual relevance.
- Examine your analytics — Tracking your website’s analytics for a month and year can help you pinpoint which posts performed the best, making them prime candidates to be repurposed.
- Employ various mediums — To ensure your message is clearly conveyed to all your target audiences, embrace a diversity of channels and transform the same content to appeal to different user personas.
- Choose the right distribution networks — Strategically map out exactly which pieces of your repurposed content should be shared on which social networks to optimize the reach and impact of your message.
Take advantage of user-generated content
Hunting for a simple way to upgrade your content production? Look no further than the people who already adore you: your devoted customers!
Keep a close eye on user-generated content and use it as the perfect opportunity to share it on your business’s page.
User-generated content, or UGC, provides a unique opportunity for brands to connect with their audiences in an authentic way.
This type of content allows brands to foster a deeper connection and engage with their customers like never before, creating an active, vibrant community eager to interact with your brand.
Moreover, this sort of content acts as an authentic endorsement for your product, conclusively demonstrating that it is definitely worth the buy and can lead to successful sales, which has been proven by recent statistics!
Stackla’s survey uncovered an overwhelming majority of 79% claiming that UGC significantly influences their purchasing choices.
Furthermore, according to Shopify, UGC-based ads receive four times more click-through rates than average and have a cost-per-click that is half of the standard rate.
Not only does UGC help to boost customer engagement and sales, but it can also be leveraged as a tool for developing comprehensive marketing campaigns that will reach your desired consumers across various platforms.
By leveraging UGC to promote your brand and products, you will not only grab the attention of potential consumers but also convert them into loyal customers.
This is especially true for Millennials, who find UGC to be 35% more memorable compared to other forms of media.
Furthermore, 92% of people and consumers are likely to take recommendations from those they consider their peers over any other source.
With the anticipation of discovering user-generated content about your business, it’s tempting to share UGC on your brand’s page without delay. Nonetheless, it would help if you always kept in mind a few important considerations before doing so.
- Before sharing, reposting, or using any customer-generated content, consent must be received.
- For maximum impact and fairness, it is essential to always attribute user-generated content on your platform back to its rightful owner.
Ready to take your UGC game to the next level? Don’t be shy! Engage with your consumers and tell them what type of content you’re looking for.
Believe it or not, an astonishing 50% of consumers actually want brands to tell them which kind of material they should create and share. So don’t miss out on this invaluable opportunity – go ahead and tap the help of your customers for effortless content creation.
Leverage the cutting-edge tools available today, like AI
Unleash the potential of modern technology with a combination of Artificial Intelligence and your creative ideas to produce compelling content without any effort!
Pushing the boundaries of digital marketing, AI-driven content generation technology is revolutionizing web writing, creating blog posts and social media copy as well as ebooks with near human quality.
AI-powered content creation is swiftly becoming popular, and its possibilities are expanding from writing texts to producing audio and video material.
Crafting content with AI might still call for a human touch, but all you need to do is give it the personal flair your business needs by tweaking it occasionally. This way, you’ll achieve the desired style that makes your material stand out from the rest!
If you’re looking to upgrade your content without a lot of fuss, various AI tools are available that will help take your material up a notch – or even generate it for you!
- Content at Scale — This revolutionary content automation platform is the first of its kind, allowing you to quickly publish high-quality and optimized content that provides value to readers and bypasses AI detection.
- Jasper — Jasper is your one-stop shop for AI content creation. Its library of templates allows you to craft top-notch material, from email subject lines to extended blog posts, with only a few simple instructions.
- Hubspot — This content strategy tool utilizes AI technology and deep learning to uncover original ideas, topics that your target audience loves, and ones that perform well in SERPs.
- Market Muse — Utilizing cutting-edge AI and machine learning technology, this software will give you actionable insights into the search terms to target as well as topic clusters and categories that would be best suited for your content creation. This is a powerful tool that offers invaluable guidance in starting an SEO-focused strategy for your business.
- Synthesia — Synthesia is a pioneering platform specializing in video content production and utilizes AI to generate an avatar-based talking head or voiceover for your existing script.
- ChatGPT — ChatGPT is a cutting-edge artificial intelligence tool that enables you to have conversations as though they are with another human being. This natural language processing technology can do much more than just answer questions, it can also help you write emails, code, or essays.
- starryai — Starryai is an awesome app that produces magnificent works of art from the simplest text prompts! By simply entering a sentence or two, its AI-powered technology will generate stunning images for you to admire or use for your marketing strategies.
Outsource content creation to esteemed professionals
Accelerate your content production process by enlisting the help of professionals to do the job for you and save yourself the considerable effort, energy, and time in the future.
These days, organizations understand the advantage of amazing content and thus outsource blog posts to qualified professionals.
If you are feeling overwhelmed in managing your brand’s content production, there is no shame in delegating control over its entirety.
When it comes to delegating your content creation, there are numerous avenues you could pursue depending on your content marketing goals and your budget.
- Hiring a content creation agency — Partnering with an agency goes far beyond simply engaging a writer to compose your content. When you choose the right team, they will provide invaluable support throughout every step of the content creation process – from brainstorming and keyword research to writing, promoting through email and social media platforms, and more.
- Hiring freelancers — Utilizing this method, you can rapidly boost the amount of content on your website without exhausting your marketing team’s bandwidth. This is particularly helpful when they need to prioritize other tasks with tight deadlines.
- Collaborating with industry experts — Partnering up with other industry professionals to create content can be highly beneficial; you’ll have the capacity to craft more top-notch content that will reach twice as many people while increasing sales and brand awareness.
It may take some investigation and effort to find the perfect content production company for your content creation needs; however, the time invested is invaluable.
In finding the right partner for your content creation needs, here are two crucial factors you should remember:
- Obtaining an experienced partner that excels at producing content for your niche is essential so you won’t have to use the extra time to teach them all about your business focus.
- It is also advisable to assess whether or not the service provider you are contemplating has a deep understanding of content repurposing, especially if you already have existing content, so that no resources will go to waste.
Although it may seem tempting to lean back and simply allow your outsourcing partner to create content for your brand, this is not the best approach.
It is vital to periodically collaborate with your team throughout the process for a truly beneficial outcome.
By actively engaging in the content creation process, you can ensure that what is communicated aligns with your brand and business goals to create a comprehensive yet cohesive narrative.
Moreover, you can optimize your operations and quickly execute any ideas that come to mind.
By providing excellent content regularly, you can not only keep your customers coming back for more but also encourage them to build an emotional connection with you and what your business offers.
If you’re feeling totally overwhelmed by the need to up your content production, never give in! Too much is at stake if you do.
Even if you’re in need of a break from the daily grind, there are multiple ways to continue
creating content and boosting your digital presence.
There are many ways to create content with less effort, from leveraging user-generated content to utilizing the power of artificial intelligence.
If you want to significantly increase the quantity of your content without investing too much effort, then tapping into a reliable content production agency is one of the best options for you.
Are you eager to experience a new way of creating content without investing too much time and effort? Look no further! Content Hacker’s exceptional production team is here for your every query. Let us help simplify your process; reach out to us today!
13 genius tips to Repurpose content the smart way. (2022, June 21). Referral Rock Blog. https://referralrock.com/blog/content-repurposing-tips-from-experts/
6 low effort, high impact content ideas. (2020, November 18). Animalz. https://www.animalz.co/blog/low-effort-high-impact/amp/
Access restricted. (n.d.). Access Restricted | Shield Security. https://www.hipb2b.com/blog/create-high-impact-low-effort-content-using-these-tips
AI content creation tools: The what, why, and how. (2023, April 15). Jasper – AI Copywriter | AI Content Generator for Teams. https://www.jasper.ai/blog/ai-content-creation
Benefits of regularly posting content to your website. (2022, June 28). Institute of Excellence. https://www.instituteofexcellence.com/benefits-of-regularly-posting-content-to-your-website/
Beveridge, C. (2022, January 13). What is user-generated content? And why is it important? Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/user-generated-content-ugc/#Why_is_user-generated_content_important
(2023, April 17). Content @ Scale. https://contentatscale.ai/
Content marketing SEO strategy. (2023, March 13). WebFX. https://www.webfx.com/content-marketing/learn/content-marketing-seo-strategy/
Content services in 2021: Finding the right partners. (n.d.). chopcast | content repurposing platform for webinars and video podcasts. https://www.chopcast.io/blog/content-services-in-2020-finding-the-right-partners
(n.d.). Forbes. https://www.forbes.com/sites/johnkoetsier/2020/09/26/global-online-content-consumption-doubled-in-2020/?sh=109914b22fde
How can we increase our content output? (2019, April 10). Golden Spiral. https://goldenspiralmarketing.com/insights/how-can-we-increase-our-content-output/
How to connect with consumers via user-generated content [Infographic]. (2016, May 20). M+P Connections. https://merkleyandpartners.wordpress.com/2016/05/20/how-to-connect-with-consumers-via-user-generated-content-infographic/
How we multiply one piece of content and overflow the web to get high valued incoming leads (EP. 3). (2022, April 22). DashClicks. https://www.dashclicks.com/blog/how-to-get-high-valued-incoming-leads/
Kunsman, T. (2022, December 2). 36 user-generated content statistics that you can’t ignore. EveryoneSocial. https://everyonesocial.com/blog/user-generated-content-statistics/
Mostafa, K. (2019, August 30). How to repurpose your content to multiply your marketing efforts (2020). chopcast | content repurposing platform for webinars and video podcasts. https://www.chopcast.io/blog/how-to-repurpose-content-marketing?hs_amp=true
Ortiz, S. (n.d.). What is ChatGPT and why does it matter? Here’s everything you need to know. ZDNET. https://www.zdnet.com/article/what-is-chatgpt-and-why-does-it-matter-heres-everything-you-need-to-know/
Riddall, J. (2023, January 6). 30 content marketing statistics you should know. Search Engine Journal. https://www.searchenginejournal.com/content-marketing-statistics/475206/
Riserbato, R. (2021, October 27). 10 benefits of consistent, high-quality content marketing. HubSpot Blog | Marketing, Sales, Agency, and Customer Success Content. https://blog.hubspot.com/marketing/benefits-high-quality-content-consistency-brand
Seo glossary definition page. (n.d.). Ahrefs – SEO Tools & Resources To Grow Your Search Traffic. https://ahrefs.com/seo/glossary/guest-blogging
(n.d.). SEO Training and Link Building Strategies – Backlinko. https://backlinko.com/hub/content/repurposing
(2022, August 3). starryai | AI Art Generator App | Create NFT Art in Minutes. https://www.starryai.com/
User-generated content (UGC): Getting the internet to create content for your brand. (2018, April 26). Shopify. https://www.shopify.com/blog/user-generated-content
Using Repurposed content to multiply your reach. (2023, January 19). Goodman Lantern. https://goodmanlantern.com/blog/tips-to-multiply-content-output-and-reach/Why posting regularly is important on social media? (2009, November 14). LoadHow. https://www.loadhow.com/regular-posting/