- SEMRush, Ahrefs, AnswerThePublic, SearchResponse.io, Outranking, BuzzSumo, and Google Search Console are powerful tools for content strategy, providing comprehensive insights, keyword research, competitor analysis, and performance monitoring to optimize content and improve search engine visibility.
- Jasper.ai, Article Forge, Scalenut, WriteSonic, Content at Scale, WriteMe.ai, and Canva are powerful content creation tools that offer features such as AI-powered writing assistance, SEO optimization, collaboration tools, design templates and help users produce high-quality, engaging content efficiently.
- Content distribution tools like StoryChief, Hootsuite, Missinglettr, Planable, and Outbrain can simplify the process of publishing and promoting content across various channels by automating it.
- SE Ranking, HubSpot’s Marketing Analytics, Google Analytics, Content Fusion by seoClarity, and DYNO Mapper are powerful tools for SEO analysis, marketing campaign measurement, website data tracking, content optimization, and website health monitoring.
- Project management can be made more accessible with tools such as Nifty, Airtable, Kissflow Project, Asana, and Trello, offering various features like collaboration, task organization, customizable workflows, role assignments, integrations, and visualization options. By using these tools, teams can improve their productivity and efficiently manage projects.
In today’s technology-driven world, creating exceptional content and effectively distributing it to the right audience has become imperative for both individuals and businesses.
Content strategy, creation, distribution, analysis, and workflow management demand careful attention and strategic thinking.
Fortunately, there are numerous tools available that can significantly enhance productivity and help achieve desired objectives.
Additionally, analyzing content performance is crucial for refining strategies and making informed decisions.
This article explores the best tools for content strategy, creation, distribution, and analysis as well as project management, providing a comprehensive overview of the tools that can streamline the entire process.
From ideation to distribution and performance evaluation, these tools offer a range of functionalities to maximize the impact of your content in today’s digital landscape.
Best Tools for Content Creation, Distribution, and Analysis
Choosing the right content creation tools from the numerous options available in the market can be difficult.
To simplify the decision-making process, we have compiled a list of the best content-creation tools available in 2023.
Tools for Content Strategy
SEMRush is a comprehensive marketing toolkit that provides invaluable insights into the world of search marketing.
Its robust features enable users to gain a competitive edge by uncovering key information about their competitors’ search marketing strategies.
One of the most valuable aspects of SEMRush is its ability to reveal the keywords competitors are bidding on and the appearance of their search ads.
By utilizing this tool, marketers can gain a deep understanding of their competitors’ advertising strategies, enabling them to adjust their campaigns accordingly.
In addition to competitive analysis, SEMRush offers a powerful resource for content strategy within the content marketing process.
By simply entering a URL into SEMRush, marketers can access a wealth of keyword information in terms of organic rankings gained by their competitors and their own company. This allows marketers to identify untapped keywords that competitors might not know, giving them a valuable advantage in content creation and optimization.
Furthermore, SEMRush aids in identifying existing high-ranking keywords that may have been overlooked. With this knowledge, marketers can then focus on elevating these already successful keywords to first-page rankings, thereby maximizing their organic visibility.
Beyond keyword analysis, SEMRush provides numerous other features that strengthen content strategy. Marketers can delve into the realm of backlinks, examining their competitors and their own.
This allows for a comprehensive understanding of the link-building landscape, aiding in developing effective content outreach and promotion strategies.
Key Feature: Keyword Manager Tool
SEMRush’s Keyword Manager tool offers a comprehensive analysis of up to 2,000 keywords simultaneously.
It automates tasks and provides valuable insights to enhance the keyword research process.
The tool’s standout feature is its automatic generation of keyword clusters, enabling marketers to prioritize content topics effectively.
These clusters are presented in a visually appealing mind map format, aiding in strategic planning and understanding the keyword landscape.
Additionally, the tool allows real-time metrics refresh, keeping users informed about SERP features and changes in top competitors.
This feature empowers marketers to adapt their strategies promptly and capitalize on emerging opportunities.
The automated keyword clustering feature is the latest addition to SEMRush’s Keyword Manager.
This powerful tool allows users to create keyword clusters effortlessly, whether from scratch or an existing list.
The mind-map visualization provides a clear and intuitive view of these clusters, aiding in content strategy and optimization.
Furthermore, integrating with the SEO Writing Assistant enhances the content creation process.
With this new feature, marketers can save valuable time and streamline their keyword clustering efforts, maximizing efficiency in their content strategy.
Price and Plans:
Ahrefs is a collection of practical SEO tools essential in content marketing strategies.
With Ahrefs, users can thoroughly research their competitors and learn about high-ranking PPC keywords, backlink strategies, and more.
This valuable insight allows users to create successful strategies and stay ahead of competitors.
Ahrefs’ backlink tool is helpful for users who want to improve their blogs or websites by creating high-quality backlinks.
It also offers useful information about the effects of current backlinks on the website’s performance.
Using the on-page analysis feature, users can determine whether links are relevant to target keywords, which can aid in optimizing their link-building strategies.
Furthermore, the suite performs comprehensive site audits to identify potential search engine ranking problems.
The keyword analysis tool Ahrefs offers is instrumental in finding relevant keywords that drive increased traffic to the website.
Users can refine their content strategy by monitoring keyword performance to target high-impact keywords effectively.
The competitive comparison tool also enables users to track their site’s progress and compare it with competitors, facilitating strategic decision-making.
In the content marketing process, Ahrefs provides valuable insights and data that inform content strategy decisions.
It aids in competitor analysis, backlink building, keyword research, and performance monitoring.
By leveraging Ahrefs, marketers can optimize their content strategy, improve search engine visibility, and drive successful content marketing campaigns.
Key Feature: Keyword Explorer
Ahrefs Keywords Explorer is a robust keyword research tool within the popular Ahrefs SEO software suite.
It offers a range of powerful features to simplify the keyword research process and uncover valuable insights.
Users can generate keyword ideas, analyze metrics like search volume and difficulty, assess the competitiveness of search engine results pages (SERPs), and discover related keywords and questions.
With advanced filtering and sorting options, users can easily identify the most relevant and promising keywords for their SEO strategy.
Ahrefs Keywords Explorer streamlines the keyword research process, helping users make informed decisions and optimize their content for improved search engine visibility.
Price and Plans:
AnswerThePublic is a comprehensive search listening solution that caters to businesses across various industries, including SEO, paid media, consumer research, public relations, and content marketing.
It offers a centralized platform for conducting keyword searches, comparing data suggestions, and monitoring public sentiment.
It helps generate content ideas based on seasonal trends, emerging topics, and brand perceptions.
The tool organizes research through collections and project folders. This helps streamline the content creation process.
Moreover, the tool helps develop SERP-based content strategies, find existing content gaps, and track promotions’ effectiveness. This improves lead generation and reputation management.
AnswerThePublic also supports business leaders by providing competitor analysis, data visualizations, and report exports in CSV format. With its monthly and annual subscription options, businesses have flexible access to its features.
Additionally, extensive support is available through documentation, FAQs, email assistance, video tutorials, and other online resources.
Keep a close eye on searches related to your brand, organization, or products. Whether it’s positive or negative, you’ll receive notifications when new searches arise, allowing you to respond to any changes in public perception proactively.
Stay informed about your competitors by setting up alerts for their brand or product names. This helps you stay abreast of their activities and understand what’s happening in their world.
Capture people’s ever-changing queries about your brand, product, or service. By being alerted to new relevant queries, you can create content that addresses their needs and provides value when they need it most.
Gain valuable insights into people’s search behavior around your keywords. By monitoring changes, you can adapt your SEO strategies accordingly, ensuring your content remains aligned with search trends.
Stay One Step Ahead
Search Listening Alerts allow you to understand how people are discussing your brand, topic, product, or category in real-time. It requires less effort on your part while providing a more thorough understanding of the current conversation landscape.
Price and Plans
Search Response offers various tools that can aid you in content marketing and SEO research. Their tools go beyond basic keyword collection by incorporating data from Google Suggest such as People Also Search For, People Also Ask, and Related Searches.
People Also Ask tool
This tool allows users to explore over 100 million questions collected by Google based on 200 million keywords.
This helps content marketers better understand their audience by uncovering the questions they ask.
It also aids in highlighting essential ideas and topics that might be overlooked due to low search volume.
Understanding user intent for specific topics can improve existing content, and insights about the questions people ask about a brand can be obtained.
People Also Search For tool
This provides relevant keywords that users encounter when they return to the search engine results page.
By leveraging these keywords, content marketers can deepen their understanding of the topic at hand and gain insights into the needs and interests of their target audience.
This information can be utilized to create engaging content that keeps users on their website.
Price and Plans:
Outranking is an impressive platform powered by AI that revolutionizes content planning, creation, and optimization for SEO purposes.
It caters to content teams, SEO managers, and individual writers and marketers, making it a versatile tool for various professionals in the field.
One of the standout features of Outranking is its utilization of cutting-edge GPT-3 technology and data-driven analysis.
This combination enables the platform to generate comprehensive briefs, outlines, and snippets tailored to improve search engine rankings.
The platform’s ability to provide valuable insights and optimized content suggestions streamlines the content marketing process, achieving higher visibility, attracting organic traffic, and driving engagement.
AI-Powered Keyword Research and Clustering Tool
Outranking’s AI-powered keyword Research and Clustering Tool is highly effective for uncovering pertinent keywords in your industry.
Leveraging advanced AI technology, it provides tailored keyword research, helping you discover relevant keywords with high traffic potential.
By clustering keywords into focused topics, you can create targeted content that captures the reader’s attention.
Gain valuable insights, optimize your content strategy, improve search rankings, and maximize online visibility with this powerful tool.
Price and Plans:
Starter Plan: $7/month
Pro Plan: $149/month
Company Plan: $219/month
BuzzSumo is an all-in-one content marketing platform that provides essential tools for content marketers and SEO professionals.
With its comprehensive range of features, BuzzSumo simplifies the content strategy process by consolidating various functionalities in one place.
One of the key advantages of BuzzSumo is the vastness of its database. With over 8 billion articles, 3 million influencers, and 300 trillion social engagements spanning 5 years, it offers an extensive and valuable resource for users.
This data-driven approach enables content marketers to discover new topic ideas, conduct in-depth content and competitor analysis, refine their influencer marketing strategy, identify backlink opportunities, track trends, and monitor brand mentions.
By harnessing the data and insights provided by BuzzSumo, content marketers can create high-quality content that not only ranks higher in search engine result pages (SERPs) but also generates increased engagement on social media.
The platform’s ability to deliver actionable information and access to a vast amount of historical data empowers content strategists to make informed decisions and optimize their content to resonate with their target audience.
Key Feature: Keyword Tool
BuzzSumo’s Keyword Tool is a valuable resource for generating thousands of relevant keywords and understanding what your audience is searching for.
It provides insights into monthly search volume, helping you identify high-demand topics.
The tool also offers cost-per-click data to inform your PPC strategy and allows you to track search trends over time, uncovering any seasonality or trends affecting your keywords.
You can create comprehensive and highly targeted content by combining keywords with BuzzSumo’s content, questions, and influencer data.
BuzzSumo’s Keyword Tool is essential for keyword research and content strategy optimization.
Price and Plans:
Content Creation: $249/month
PR & Comms: $249/month
Google Search Console is an essential tool for content strategy in the content marketing process.
It provides valuable insights and data to help monitor your site’s search performance and improve its technical SEO health.
You can analyze how your website or specific URLs are performing, allowing you to optimize content, page titles, meta descriptions, and URL structures.
This ensures accurate information about your site’s structure and content for better crawling and indexing.
Core Web Vitals
This tool reports on user-centric metrics and provides recommendations for optimizing loading speed, interactivity, and visual stability.
Price and Plans:
Google Keyword Planner is an essential tool for content strategy in the content marketing process.
As a part of Google Ads, it assists marketers in researching relevant keywords for their campaigns.
With this free tool, users can discover new keywords related to their business and obtain valuable insights such as search volume and estimated costs.
By leveraging the Keyword Planner, content strategists can refine their keyword selection, uncover new product or service ideas, and better understand how customers search for their business.
Whether for trend analysis or generating fresh keyword ideas, Google Keyword Planner is a valuable asset for content marketers aiming to optimize their campaigns and drive targeted traffic to their content.
Price and Plans:
Tools for Content Creation
Jasper.ai is a Texas-based company that was founded in 2020 and has gained significant traction in the industry.
Originally named Jarvis, their AI copywriting tool had to be rebranded as Jasper.ai due to legal issues related to copyright infringement. However, this challenge did not hinder their progress.
Jasper.ai offers a range of impressive tools, including Outwrite, Shortly AI, and Headline, which enable the creation of scripts, books, articles, and more in over 25 languages.
Social Media Posts
This tool is designed to generate months’ worth of engaging social media content, including captivating captions, video scripts, and creative assets. It ensures that your social media presence remains strong and vibrant with an endless supply of ideas.
Conversion-Driven Ad Creatives
Powered by AI, Jasper.ai excels at producing ad creatives that effectively capture your target audience’s attention and drive conversions.
It helps you craft compelling and persuasive ads that resonate with your audience, ultimately boosting your advertising campaign’s success.
With Jasper.ai, you can effortlessly create various types of written content such as blog posts, ad copy, email subject lines, and product descriptions.
This feature enables you to efficiently generate relevant and impactful content tailored to your specific audience, saving you time and effort.
Art and Image Generation
Jasper.ai simplifies the process of creating visually appealing art and images for diverse purposes, including social media marketing and more.
It equips you with the tools to produce eye-catching visuals that enhance your content and captivate your audience.
Price and Plans:
Starter: $40/mo estimated for 35,000 words/month
Boss Mode: $82/mo estimated for 100,000 words/month
Business: Custom Plan & Price
Article Forge has revolutionized the content creation landscape with its remarkable AI-powered approach.
If you’ve ever encountered difficulties in generating ideas for your blog posts or articles, this tool is a game-changer that can alleviate those challenges.
One of the standout features of Article Forge lies in its ability to generate complete articles that are SEO-friendly and free from plagiarism.
With a simple input of your desired keyword, this tool swiftly produces meticulously structured articles with relevant headings in just 60 seconds.
Streamlining this process saves Article Forge valuable time while ensuring your content is optimized for search engines.
Embracing Article Forge liberates you from the clutches of writer’s block, enabling you to welcome high-quality content that resonates with your audience.
This innovative solution empowers you to overcome creative hurdles and deliver exceptional articles.
Engaging Content Generation
Article Forge enables you to generate compelling content that captivates readers. It goes beyond text and allows you to incorporate visuals, videos, and hyperlinks to make your articles more intriguing and relevant.
This multimedia approach helps attract and retain the attention of your audience.
High-Quality Article Generation
By leveraging Article Forge, you can generate high-quality and unique articles for your website.
The tool considers your specified keywords and topics, ensuring that the content produced aligns with your desired focus.
This feature saves you time and effort in creating engaging articles while maintaining quality.
Price and Plans:
Monthly Plan: $27/month
Yearly Plan: $13/month
Business Plan: Custom Plan and Pricing
Scalenut offers a comprehensive suite of tools designed to simplify the creation of SEO-friendly content.
This platform excels in keyword research and optimization, enabling users to build articles quickly and effectively.
With a powerful combination of Jasper and Surfer SEO, Scalenut provides a robust solution that streamlines content creation.
By simply entering your desired keywords, Scalenut’s document editor provides insights into the competition and allows you to focus on your keywords within the main panel.
While becoming familiar with Scalenut’s commands may require some practice, the platform offers clear instructions that facilitate writing high-quality content with minimal hassle.
Scalenut goes beyond its AI capabilities by offering the option to hire professionals for content writing, design creation, and video production.
AI Writing Tools
Specifically designed for creating intricate blog posts, Scalenut’s AI writing tools are tailored to meet the demands of long-form content generation, providing assistance and enhancing the writing process.
AI Article Writer
Craft grammatically correct articles effortlessly with Scalenut’s AI article writer. This feature helps ensure high-quality content with proper grammar and structure, saving valuable time in the writing process.
AI-generated Short-form Writing
Scalenut’s AI capabilities extend to short-form writing, enabling the creation of impactful captions, social media posts, and more. This feature delivers concise and engaging content for various platforms.
Integrated Collaboration Tools
Scalenut offers collaboration tools that facilitate seamless teamwork and efficient project management.
These tools enable multiple users to collaborate on content creation, streamlining the workflow and enhancing productivity.
Freedom of Expression
Scalenut allows unrestricted freedom of expression by enabling content creation without word length restrictions.
This ensures that you have the flexibility to express your ideas fully without limitations.
Price and Plans:
Essential Plan: $39/month
Growth Plan: $79/month
Pro Plan: $149/month
WriteSonic is an exceptional platform that caters to the specific content requirements of users.
With its diverse templates, this platform is a valuable resource for overcoming writer’s block and igniting creativity for any writing project.
Whether you are a professional writer with a demanding schedule or an individual aiming to create high-quality content that resonates with your target audience, WriteSonic is designed to meet your needs.
Its user-friendly interface ensures a seamless experience and is compatible with Mac and PC operating systems.
A standout feature of WriteSonic is its accessibility. You can use a free trial to explore the platform and its capabilities without any commitments.
With a simple click, you can generate a wide range of materials to elevate your words and make them stand out.
Effortless Creation of Marketing Content
WriteSonic eliminates the need to brainstorm ideas by providing a platform where high-quality marketing content can be created in minutes. Its cutting-edge technology ensures instant production of premium quality results.
Automatic Generation of Blog Posts and Optimized Articles
With WriteSonic, users can save significant time and effort by leveraging its ability to generate blog posts and optimized articles within seconds automatically. This feature accelerates content creation, allowing businesses to focus on other critical aspects.
Consistently High-Quality Content
WriteSonic is committed to delivering consistently high-quality content, enabling businesses to access professional-grade copy. The platform’s advanced algorithms and AI capabilities ensure that the content produced meets the highest standards.
AI-Powered Article and Blog Writer
WriteSonic’s AI-powered article and blog writer guarantees that your writing aligns perfectly with your project’s requirements. From style and fluency to structure and tone, the platform ensures that your content meets your specific needs.
Marketing Copy with a Few Clicks
With just a few clicks, WriteSonic can generate compelling marketing copy that captures the attention of your target audience. This feature empowers businesses to create engaging and persuasive content efficiently.
Price and Plans:
Business Plan: Custom Plan and Pricing
Content at Scale is an innovative tool that revolutionizes creating blog articles.
Powered by three powerful AI engines, advanced natural language processing, and semantic analysis algorithms, it delivers exceptional, high-quality content that surpasses expectations.
One of the standout features of Content at Scale is its comprehensive research capabilities.
It leverages the internet’s vast resources, including authoritative sources like Google and other highly regarded websites, to ensure the generated articles are meticulously researched and accurate.
However, Content at Scale goes beyond simply generating text. It goes the extra mile by providing a complete components package, including titles, meta descriptions, headings, URL slugs, and well-structured paragraphs.
This holistic approach contributes to developing captivating and fully optimized blog articles.
Serving as an all-in-one (AIO) writer, Content at Scale is a valuable time and effort-saving solution.
Moreover, the generated text maintains a natural tone, enabling seamless integration with any content optimization tool for further refinement.
Content at Scale offers optimization suggestions and tips to elevate SEO scores and enhance Google rankings.
Its guidance empowers users to produce engaging, search engine-friendly content that drives organic website traffic.
Content Creation with Advanced AI
Content at Scale utilizes the power of three AI copywriting engines to create long-form high-quality, optimized SEO content. This ensures your content meets the highest standards and effectively reaches your target audience.
Content at Scale includes a built-in plagiarism scanner to maintain originality and credibility. This feature allows you to verify the uniqueness of your content, giving you peace of mind and ensuring that your work stands out in the crowded digital landscape.
Content at Scale offers white-label capabilities, allowing you to seamlessly brand and customize the generated content. This ensures consistency with your brand identity and creates a professional impression for your audience.
Price and Plans:
Plans start at $250
WriteMe.ai is an exceptional writing tool powered by AI that offers a multitude of benefits for bloggers, writers, marketers, and individuals seeking to create high-quality content efficiently.
One of the standout features of WriteMe.ai is its SEO optimization capability. This ensures your content is optimized for search engines, helping you reach a wider audience and enhance your online visibility.
Additionally, the platform supports multilingual content creation, enabling you to write confidently in various languages and cater to diverse audiences.
The AI-powered capabilities of the tool provide valuable assistance, helping you enhance your writing proficiency and produce exceptional content.
Furthermore, WriteMe.ai offers a convenient Chrome extension that grants access to freelance and e-commerce AI opportunities.
This extension opens doors to new possibilities, allowing you to explore additional avenues for growth and development as a writer.
Comprehensive Writing Services
Whether you need to write long-form articles, cover stories, or blogs, WriteMe.ai provides comprehensive writing services to meet your specific needs.
Short Form Writing Assistance
With over 50 use cases tailored to SMS and notification writing, email composition, review writing, social media posts, and more, WriteMe.ai assists you in creating impactful short-form content.
Conversational AI Chat
Engage in conversation with WriteMe.ai and receive human-like responses, providing a unique and interactive writing experience.
SEO-Friendly Content Generation
Enhance your content’s visibility with WriteMe.ai’s SEO features, including meta descriptions, meta titles, SEO keyword ideas, and blog writing suggestions, enabling you to generate optimized, search engine-friendly content.
Fresh Content Ideas
WriteMe.ai provides fresh and unique content ideas to spark your creativity and inspire engaging and innovative writing.
Multilingual and Multitonal Capabilities
Expand your content’s reach by crafting it in over 30 languages and 25 dynamic tones, ensuring your message resonates with diverse audiences.
Price and Plans:
Canva is a valuable tool for content creation in the content marketing process. It offers a user-friendly graphic design app that empowers users to create visually appealing materials, even without extensive graphic design experience.
With a wide range of customizable templates and royalty-free images, Canva enables users to effortlessly design social media graphics, presentations, posters, and other visual assets.
Unlike complex design software, Canva’s intuitive interface allows for a gentle learning curve, making it accessible to users of all skill levels.
Not only does Canva streamline the content creation process, but it also offers affordable pricing compared to more advanced design solutions.
Incorporating Canva into content creation enables marketers to produce engaging visuals that enhance their content and captivate their target audience.
Canva’s Magic Resizing feature allows users to effortlessly transform their designs into different shapes or sizes with just one click.
This convenient tool saves time and ensures seamless adaptability across various platforms and formats.
Color Palette Customization
With Canva, changing the color palette of a design is a breeze. Users can easily select elements and apply new colors, and the “Change All” option ensures consistent color changes throughout the entire design.
This feature is particularly useful for designs with multiple elements or pages.
Canva Brand Kits
Canva’s Brand Kits offer a streamlined way to organize and maintain consistency across designs for different companies or brands.
Users can easily access and apply specific logos, brand colors, and preferred fonts by creating separate Brand Kits, ensuring a cohesive and on-brand visual identity.
Canva’s extensive library of templates is a valuable resource for users, providing ready-made designs that can be customized to fit their brand.
Whether social media graphics or business documents, users can save time and effort by selecting a template and editing it to meet their specific needs.
Background Remover Tool
Canva’s Background Remover Tool eliminates the need for separate image editing software by allowing users to remove backgrounds directly within Canva.
Uploading an image and using the Background Remover feature, users can easily create transparent backgrounds and make adjustments using the Erase and Restore tools for precise results.
This feature simplifies the design process and enhances the overall visual appeal of images.
Price and Plans:
Canva Pro for $12.99 per month
Canva for Team starts at $14.99 per month
Tools for Content Distribution
StoryChief is a highly regarded content marketing tool that offers teams the ability to optimize and distribute their content seamlessly across multiple channels, all from a centralized platform.
With its user-friendly interface, navigating the software becomes a breeze, allowing teams to plan and execute multi-channel content marketing strategies efficiently.
This powerful tool provides actionable advice on improving content quality before publication and facilitates collaboration among team members to enhance the overall output.
StoryChief’s extensive integration capabilities further contribute to its appeal.
By seamlessly integrating with a variety of tools such as Unsplash, Google Contacts, Buzzsprout, Instagram, Youtube, Medium, LinkedIn, Salesforce, Facebook, Soundcloud, and email marketing software, StoryChief empowers users to leverage a wide range of resources and expand their content distribution efforts
Social Media Management
Recognizing the importance of SEO, email, and social media, StoryChief allows you to create and choose channels for publishing your posts.
Connecting your email to StoryChief can even send post notifications to your customers. The platform offers pre-designed templates that enhance your content’s SEO friendliness and overall appeal.
With StoryChief, you have a well-organized content library that facilitates easy search and editing of old posts.
You can also access detailed statistics on various aspects of your content, such as SEO performance, reads, views, and readability. Additionally, StoryChief aids in lead tracking, further streamlining your content management tasks.
Publishing of Content
StoryChief lets you publish your content across multiple channels simultaneously, saving you valuable time.
This includes social media platforms as well as personal websites and other channels. This multi-channel publishing feature is free, providing an exceptional value proposition.
Price and Plans:
Individual Base: $80 per month
Individual Pro: $120 per month
Hootsuite is one of the foremost social media management solutions globally, catering to teams seeking to enhance their online presence.
This platform offers seamless post-sharing capabilities across multiple social networks, allowing users to expand their reach effectively.
One of Hootsuite’s notable strengths lies in its ability to streamline content promotion. Managing various social media elements, including paid media efforts such as PPC marketing, influencer campaigns, and content promotions, can be challenging.
However, Hootsuite simplifies this process by centralizing the creation and monitoring of these initiatives, along with earned and owned media, in one convenient location.
This comprehensive approach saves valuable time and ensures efficient management of all aspects of a brand’s social media presence.
Hootsuite boasts many integrations with popular tools, including Salesforce, Zendesk, ReviewTrackers, Panoramiq Multiview, and Talkwalker.
These integrations further enhance the platform’s functionality and enable users to leverage additional capabilities and insights from their preferred tools, seamlessly integrating with their social media management efforts.
Social media scheduling
Hootsuite allows you to schedule your content in advance, ensuring it is distributed optimally. You can create and schedule posts for social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
This feature helps you maintain a consistent presence on social media and reach your audience when they are most active.
With Hootsuite, you can simultaneously distribute your content across multiple social media platforms.
Instead of logging into each platform individually, you can compose a post in Hootsuite and select the platforms where you want it published.
This saves time and streamlines your content distribution process.
Hootsuite’s collaboration features benefit content distribution if you work with a team.
You can invite team members to contribute to your social media efforts, assign tasks, and review and approve content before publication.
This collaborative approach ensures consistent and coordinated distribution of content across your social media channels
Price and Plans:
Missinglettr is an efficient social media campaign tool that streamlines and automates your content promotion.
By registering, connecting your social media profiles, and configuring campaign settings, you can unleash the power of artificial intelligence to generate an entire year’s worth of social media posts.
With curated content from your niche and your own blog posts, Missinglettr ensures a consistent and engaging social media presence.
Despite its automation, you retain full control over your posts and can schedule them well in advance.
This tool empowers content creators in their content marketing process, saving time and enhancing their social media strategy.
Missinglettr’s Drip Campaign feature revolutionizes content promotion by transforming every blog post into compelling social media content.
Powered by AI technology, it thoroughly analyzes your entire blog post collection, identifying the best ones and selecting suitable hashtags and images for optimal engagement.
Its automated publishing capability breathes new life into your previously published blog posts while seamlessly integrating new ones into your social media calendar.
By leveraging Missinglettr’s Drip Campaign, you can effortlessly maximize the reach and impact of your content across social media platforms.
Automatically add to your social media calendar
Missinglettr’s automatic social media calendar integration simplifies your workflow. Just publish your blog posts as usual; it takes care of the rest.
It creates customized drip campaigns for each post, eliminating manual scheduling. Review and approve the campaign, and make necessary corrections.
Missinglettr’s advanced technology extracts captivating quotes and identifies ideal hashtags, maximizing social media visibility.
Enhance your chances of attracting valuable traffic with automated social media scheduling from Missinglettr.
Missinglettr’s Calendar is the central hub for managing your marketing schedule. It comprehensively views scheduled posts, drip campaigns, and curated content.
With its user-friendly interface, scheduling social media content becomes effortless, making it an ideal tool for bloggers looking to enhance their content marketing strategies.
Price and Plans:
Planable is a comprehensive social media management tool that brings together multiple social networks in a unified dashboard.
It offers an intuitive and familiar interface, resembling real social media websites, making it easy to create, edit, schedule, and publish posts seamlessly.
With Planable’s visually appealing UI optimized for content management and automation, handling multiple social media accounts becomes effortless.
It is a one-stop shop for social media managers, providing a centralized view of all brand accounts on a single, manageable page.
Planable simplifies post-creation, editing, and approval processes, eliminating the need for overwhelming apps and spreadsheets.
This powerful tool allows for the efficient management of multiple brands and campaigns, streamlining content distribution in the content marketing process.
Price and Plans:
Enterprise – Contact Planable for more information
Outbrain is a highly effective content distribution solution designed to maximize the visibility of your sponsored content while maintaining cost efficiency.
With Outbrain, you can effortlessly reach a wide range of potential prospects, driving increased website traffic and gaining valuable insights into user interactions.
With its ability to deliver targeted content to a broad audience, Outbrain empowers businesses to expand their reach, increase website visitors, and effectively monitor user interactions.
Its professional approach and customizable pricing make it valuable for organizations looking to enhance their content distribution strategies.
Outbrain provides advertisers with advanced targeting capabilities. Content marketes can fine-tune their campaigns by leveraging location, demographics, interests, and behaviors.
This precise targeting ensures that ads reach the most relevant audience, enhancing campaign performance.
Outbrain equips advertisers with robust performance tracking and reporting tools.
These tools provide in-depth insights into campaign performance, allowing advertisers to monitor key metrics, track conversions, and make data-driven optimizations.
By leveraging these insights, advertisers can refine their targeting and bidding strategies for optimal results.
Outbrain’s platform is designed to facilitate meaningful audience engagement through personalized and relevant content recommendations. By leveraging Outbrain’s sophisticated algorithms, advertisers can deliver compelling content to their target audiences, fostering deeper connections and driving higher engagement.
Price and Plans:
Depends on the number of clicks each campaign receives based on the CPC you set.
Tools for Content Analysis
SE Ranking is a comprehensive cloud-based SEO analysis tool that provides content marketers with in-depth insights into website performance.
This software enables users to access valuable information regarding web pages, including keyword rankings, high-performing keywords for paid advertising, top organic search pages, and content-related issues.
Users can optimize their articles by leveraging these insights to improve search engine visibility.
The user interface of SE Ranking is intuitive and user-friendly, offering a range of valuable features such as rank tracking, keyword research, website audits, and backlink monitoring, all conveniently accessible in a single platform.
This tool is particularly effective for keyword planning, tracking, and competitor analysis in organic and paid searches.
SE Ranking’s content marketing analytics provide a comprehensive breakdown of keyword traffic, encompassing backlinks, organic search, and paid search.
Notably, the platform’s ability to automatically generate white-labeled reports and track project progress in real-time stands out as a highly beneficial feature.
SE Ranking offers tools to monitor both your own backlink profile and those of your competitors.
The backlink checker provides detailed information about backlinks for any website, allowing you to identify top-performing pages in terms of backlinks.
However, it’s worth noting that SE Ranking’s backlink analysis may not be as extensive as more advanced tools like Ahrefs, and it doesn’t provide as much information for each backlink.
Keyword Rank Tracking
The platform offers useful features and information, including the ability to filter by device, SERP feature, and tag, ranking data for US and UK search engines, immediate rechecking of keyword rankings and volume, and rank change over time for individual keywords.
However, SE Ranking’s rank tracker has some limitations, such as the inability to see how each keyword contributes to metrics like Traffic Forecast and Search Visibility.
The SERP Competitors Tool allows you to study a keyword’s search results and view competitive URLs, while the Visibility Rating Tool helps you evaluate your site’s position against competitors and understand the impact of position changes on search visibility.
The Competitor Research Tool provides an overview of a competitor’s organic and paid traffic, allows for comparisons with up to three competitors, and displays unique, missing, and common keywords.
SE Ranking’s site audit feature helps you discover and correct SEO errors to improve overall performance.
The tool crawls your website, provides an overview of website health, categorizes SEO issues, displays the number of crawled pages, and shares additional information like index status, Moz DA rank, and Alexa rank.
However, the site audit interface can sometimes be challenging and cannot perform a mobile-only crawl.
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HubSpot’s Marketing Analytics and Dashboard Software is an exceptional tool for measuring the performance of all marketing campaigns and seamlessly integrating resulting data with marketing software and CRM platforms.
This software provides a centralized location for accessing data and insights, enabling users to retrieve information in seconds.
The ability to trigger and schedule touchpoints, track custom interactions specific to each business, and identify customer readiness for the next stage of the buyer’s journey through behavioral events are notable features of this tool.
With HubSpot’s Marketing Analytics and Dashboard Software, attribution reporting plays a crucial role in connecting every customer interaction to associated records and revenue generated.
The platform offers pre-built and customizable dashboards, templates, and the flexibility of Custom Objects, ensuring data visualization aligns with the team’s preferences. This enables easy application of insights to segments, campaigns, workflows, and other essential areas.
Gain a holistic understanding of the customer lifecycle by tracking and analyzing every marketing interaction. By leveraging your CRM data, you can identify key trends and evaluate the impact of each touchpoint on closed revenue.
Additionally, monitor website visitor behavior, trigger automation workflows, and leverage multi-touch revenue attribution to map the collaborative efforts of various marketing touchpoints in driving revenue.
Website Performance Metrics
Enhance your web experience by measuring visitor interactions on your site. Assess website traffic, evaluate its quality based on user interactions, and dive deep into individual page performance.
Compare essential metrics such as sessions and conversion rates, and identify the most effective traffic sources that bring in the most sessions and customers over time.
Detailed Marketing Reports
HubSpot embeds analytics into every aspect of your marketing activities, providing you with the data you need to fuel your growth.
Access detailed reports for all your marketing assets, including your website, emails, blog posts, and social media. You can effortlessly add any report to your customizable dashboard, allowing you to track and monitor all crucial metrics in one place.
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Google Analytics is an indispensable tool for content analysis in the content marketing process. It provides in-depth data and valuable insights into website visitors, sales, and conversions.
With Google Analytics, you can track the source of your traffic, understand visitor behavior, and optimize your content to keep them engaged and coming back for more.
As the most widely used website statistics service, Google Analytics empowers marketers with the information they need to make data-driven decisions and drive effective content strategies.
Google Analytics’ built-in automation capabilities are invaluable for content analysis. By quickly providing answers to questions about your analytics data, it enables marketers to uncover meaningful insights and predict user behavior.
The powerful modeling capabilities further enhance content analysis by allowing you to explore different scenarios and make data-driven decisions.
The reporting feature in Google Analytics offers a comprehensive view of how customers interact with your websites and apps.
This information is essential for content analysis as it helps you understand user engagement, identify popular content, and uncover areas for improvement.
The ability to easily navigate reports enables marketers to dive deeper into data and extract actionable insights for optimizing content strategies.
The Advertising Workspace in Google Analytics is a vital tool for content analysis in the context of advertising campaigns.
It allows you to understand better the return on investment (ROI) of your media spend across various channels.
Marketers can optimize their content distribution efforts and maximize advertising effectiveness by evaluating attribution models and making informed decisions about budget allocation.
Google Analytics’ Explorations feature empowers content analysts to access, organize, and visualize data according to their business needs.
It provides the flexibility to run deeper and custom analyses without the limitations of pre-defined reports.
This capability is invaluable for content analysis as it enables marketers to uncover unique insights, discover hidden patterns, and share valuable findings with other team members.
Data Collection and Management
Efficient data collection and management are fundamental to successful content analysis.
Google Analytics offers a variety of integrated tools that simplify the process of collecting, organizing, and managing data.
Marketers can rely on high-quality data for content analysis by ensuring data accuracy and completeness, leading to more reliable insights and informed decision-making.
Google Analytics is designed to integrate with other Google solutions and partner products seamlessly.
This integration capability saves time and increases efficiency by allowing marketers to access and analyze data from multiple sources in a unified platform.
By leveraging these integrations, content analysts can gather a holistic view of their marketing efforts, analyze data across different channels, and gain comprehensive insights for content optimization.
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Content Fusion by seoClarity is an AI-powered content optimizer that revolutionizes content analysis in content marketing.
By leveraging natural language processing (NLP) and learning from top-ranking search results, Content Fusion provides valuable insights to create authoritative and scalable content.
Unlike a content generator, Content Fusion streamlines the content development process by saving time on research.
It empowers marketers to analyze keywords and URLs, enabling them to write new content or enhance existing pieces effectively.
With the convenient Google Docs plug-in, content analysis seamlessly integrates into existing workflows, ensuring a smooth and efficient content creation experience.
In SERP analysis, Moz excels by providing essential information about search results, though some additional link metrics could enhance this feature.
The ability to reverse engineer competitors’ top-ranking keywords is a valuable tool for content inspiration and identifying gaps in the market.
Moz’s link research simplifies link research by providing a user-friendly interface and valuable insights.
It offers an overview of a website’s backlink profile, including metrics like Domain Authority and total links.
You can track changes over time and analyze the follow vs. nofollow link ratio. The option to download a .csv file with all the backlinks allows for further analysis.
Moz’s rank tracker is a relatively new addition but requires manual keyword input, making it less efficient compared to some competitors like Ahrefs, which automatically tracks keywords and backlinks after a site audit.
The campaigns feature allows you to track organic traffic and keyword performance, though it may offer similar data from the rank tracker.
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DYNO Mapper’s content auditing tool is a powerful solution for monitoring the health of your website’s on-page elements.
It enables you to easily assess the current status of your content and identify any issues that may be impacting your website’s performance.
With DYNO Mapper, you can schedule regular content audits, providing valuable insights into the factors affecting your website’s performance.
The detailed reports and notifications highlight any documented issues that may negatively impact the user experience.
Visual Sitemap Generator
The Visual Sitemap Generator provided by DYNO Mapper is a premium tool that simplifies creating visual sitemaps.
Its user-friendly interface allows users to easily generate interactive sitemaps displaying content, inventory details, analytics data, and collaboration capabilities.
The sitemap editor allows for hierarchy adjustments, page categorization, and workflow status assignments to ensure comprehensive coverage. Choose from 5 sitemap styles and customize logos and color schemes for a personalized touch.
Content Inventory and analysis
DYNO Mapper’s Website Content Inventory feature allows users to inventory websites, providing insights into subdomains, pages, media files, and documents.
Users can conveniently search, sort, and filter inventory information based on type, status, and location.
Exporting lists offers quick relief from content management challenges, and each page on the sitemap displays corresponding inventory information.
Content Auditing and Monitoring
Monitoring the health of your website is crucial, and DYNO Mapper’s Website Content Audit feature helps you do just that.
Set up weekly content audit monitoring to ensure website integrity and receive notifications and progress tracking through the content audit progress chart.
This feature optimizes content presentation to search engines and reveals any gaps in your website architecture.
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Tools for Managing Your Workflow
Nifty Project Management is a robust and agile software designed to facilitate seamless collaboration and efficient project management for teams working on large-scale projects.
With its comprehensive features, Nifty empowers teams to organize tasks, track time, manage documents, and more, all within a unified and collaborative workspace.
The software provides a streamlined and centralized platform where team members can effortlessly collaborate, ensuring that everyone stays on the same page and tasks are executed smoothly.
Nifty’s intuitive interface and user-friendly design enhance productivity, enabling teams to focus on project goals and deliverables.
One of the standout features of Nifty is its mobile accessibility, allowing users to work and collaborate on the go through the dedicated Android and iOS apps.
This feature ensures that team members can stay connected and engaged with their projects, regardless of their location or preferred device.
Milestones for Better Planning
Nifty helps teams set and achieve key milestones by allowing users to add project milestones on the Gantt chart, complete with relevant details such as name, description, start date, and due date.
Milestones are automatically color-coded based on progress and due date, providing a visual representation of project status.
Nifty’s project portfolios enable the efficient organization of projects into folders based on departments, locations, managers, and more.
Project managers can easily track progress, avoid bottlenecks, assign tasks, and gain valuable insights through portfolio overviews and the portfolio dashboard, which provides a comprehensive view of automated progress, timelines, and task statuses.
Time Tracking and Reporting
Nifty offers a robust time-tracking feature that allows users to track task duration and monitor team productivity. With a simple start and stop button, users can track the exact time spent on tasks.
Detailed time reporting provides insights into project or task names, users who tracked time, task durations, start and end times, and any relevant notes.
Different User Roles and Permissions
Nifty provides flexibility in managing user roles and permissions within projects. Owners have full control over all projects, teammates, and billings, while admins can create and delete projects and manage team members.
Members have access to collaboration within specific projects, and guests can participate in project discussions and view progress without managing teams or projects.
The ability to assign different roles and permissions ensures proper access control and collaboration within the platform.
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Airtable is a versatile software that seamlessly blends the functionality of spreadsheets with the power of databases.
With its user-friendly interface, managing and organizing databases becomes effortless. It offers pre-made templates that enhance efficiency and streamline task management and tracking.
Airtable excels in team collaboration, enabling users to share databases with team members and work together on projects in real time.
Its intuitive interface simplifies creating, sorting, and updating tables and fields, fostering efficient collaboration and productivity.
Airtable offers a variety of customizable views to analyze and organize data efficiently. These include List, Timeline, Kanban, Gantt, Calendar, Grid, Gallery, and Form views.
Each view caters to specific needs like task management, project tracking, and data analysis.
Role Assignment Features
With Airtable’s role assignment capabilities, you can assign granular permissions to collaborators.
Four levels of permissions (Owner/Creator, Editor, Commenter, Read-Only) ensure secure data access and promote collaborative teamwork.
Airtable allows users to create custom reports using built-in extensions. Users can generate charts, graphs, and metrics to track progress and identify areas for improvement.
Developers can leverage scripting, extensions SDK, and APIs for creating customized reporting systems.
Airtable seamlessly integrates with various project management, file management, communication, social networking, development, media, payments, and customer support tools.
These integrations enhance workflow efficiency and enable smooth data exchange.
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Kissflow Project is a top-tier free project management software that excels in meeting the needs of both functional project managers and those new to project management.
With its comprehensive suite of project management features, Kissflow Project is an all-in-one solution that stands out from the competition.
While Kissflow Project offers all the functionalities expected from a modern project management tool, it specifically caters to functional managers who may have project management responsibilities without formal certification.
This focus makes Kissflow Project ideal for organizations with diverse project management needs, ensuring all team members can effectively collaborate and manage projects.
Customizable project steps and Active, On Hold, and Done states
Tailor the project workflow to your specific needs by defining custom project steps and easily track the progress of tasks through different states.
Ability to create sub-tasks and convert them to standalone tasks
Break down complex tasks into smaller sub-tasks for better organization and manageability. Convert sub-tasks into independent tasks when necessary.
Multiple ways to visualize projects (list, Kanban, and matrix views)
Choose from different project visualization options to suit your preferred style of tracking and managing tasks.
Custom fields and advanced filters to segment tasks
Create custom fields to capture specific information and use advanced filters to categorize and segment tasks based on relevant criteria.
Detailed audit logs and complete activity history for every task
Gain full visibility and traceability with comprehensive audit logs and activity history, ensuring transparency and accountability throughout the project.
Contextual notes within tasks
Add contextual notes to tasks to provide additional details, instructions, or comments, facilitating effective communication and collaboration.
Ability to add task watchers to provide granular visibility
Assign task watchers to specific tasks, allowing team members or stakeholders to stay informed about task updates and progress.
Ability to set due dates
Set deadlines for tasks to prioritize and ensure timely completion, helping you stay on track and meet project goals.
Automated email notifications when deadlines near
Receive automated email notifications as deadlines approach, keeping you and your team informed and ensuring timely action.
Gsuite and Microsoft 365 integration
Seamlessly integrate with popular productivity suites like Gsuite and Microsoft 365, enabling smooth collaboration and data synchronization.
In-depth data-driven reports and the ability to create custom reports
Generate insightful reports based on project data, leveraging data-driven analysis to gain valuable project insights. Customize reports to suit your specific reporting requirements.
Ability to assign team member roles
Assign specific roles to team members, defining their responsibilities and access levels within the project for better coordination and collaboration.
Ability to duplicate projects
Quickly replicate successful project structures by duplicating projects, saving time and effort in setting up similar projects.
Customizable and pre-defined project management templates
Benefit from customizable and pre-defined project management templates, allowing you to start projects quickly with predefined structures and workflows that align with best practices.
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Asana is a highly versatile SaaS project management tool designed to enhance collaboration among team members.
It offers a range of features to streamline workflows and automate repetitive tasks. With its intuitive interface and various task display options, Asana provides a user-friendly experience.
The ability to utilize custom fields and forms adds flexibility to project management. Additionally, Asana allows for unlimited guest user invitations, promoting broader collaboration.
The platform enables users to create custom rules and approval workflows for enhanced control and efficiency.
However, it is worth noting that while Asana excels in productivity and collaboration, some core project management functionalities rely on integrations, which may only suit some users’ preferences and requirements.
Role Assignment Features
Asana excels in assigning roles and responsibilities to team members, enabling transparent task allocation, deadline setting, and the creation of subtasks. This fosters accountability and collaboration within the team.
Asana’s timeline feature makes visualizing project deadlines and dependencies simple and intuitive. Flexibility in adjusting dates and milestones ensures projects stay on schedule.
Asana’s Gantt chart feature offers a detailed visual representation of project timelines and dependencies. It enables easy identification of critical paths, timeline adjustments, and informed decision-making regarding project priorities.
Seamless integration with popular software tools like Slack, Google Drive, and Microsoft Teams allows Asana to fit smoothly into existing team workflows. This facilitates efficient file sharing and communication.
Asana’s dependency feature allows the establishment of task relationships, ensuring that specific tasks cannot be completed until others are finished. This feature keeps projects on track and ensures everyone is focused on the right tasks.
Asana’s budgeting feature provides real-time expense tracking, allowing teams to stay within their designated budgets. Users can monitor expenses, set project-specific budgets, and make necessary adjustments.
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Trello is a top-tier online project management software, offering a user-friendly platform with powerful collaboration tools for team-based work.
Its lightweight design and intuitive interface make it effortless to navigate and utilize effectively.
With its unique approach to boards, lists, and cards, Trello simplifies task creation and ensures organizational efficiency.
The platform enables seamless collaboration within cards, allowing sharing of files and leaving comments, fostering effective communication among team members.
Trello provides a range of pre-set board templates for various purposes, including team management, design, sales, marketing, and productivity. These templates serve as a starting point, saving time and making project setup easier.
Trello’s Butler feature automates repetitive tasks on your boards. Creating rules and commands allows you to set actions triggered by specific events, due dates, or recurring tasks.
While not as cool as Geoffrey’s dance moves, Butler simplifies and optimizes project activities.
Trello cards represent individual tasks within your workflow. They can include task descriptions, attachments, subtasks, due dates, and multiple assignees.
You can add card covers and colors to enhance visual appeal, providing context and making tasks more engaging.
Trello’s boards form the foundation of its project management system, following the principles of Kanban. Users can create multiple boards for different projects and easily track progress.
Drag-and-drop functionality allows seamless movement of cards across various stages, keeping teammates informed.
Trello offers extensive power-ups, enabling integration with popular apps like Slack, Microsoft Teams, and Dropbox.
These integrations expand Trello’s capabilities and facilitate seamless collaboration within existing workflows.
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It can be overwhelming to handle creating, distributing, and analyzing content due to its complex nature and multiple components.
However, many tools and resources are available to assist you with these tasks. Using these tools can improve your content and achieve better results.
It’s crucial to use effective content strategy, creation, distribution, analysis, and project management tools to optimize your content and achieve better results.
When you combine these tools with a well-defined content strategy, you’ll be able to streamline and improve the impact of your efforts significantly.
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