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Google’s March 2024 Core Update: Cracking Down on Spam and Elevating Search Quality
40% — that’s the percentage of “unhelpful content” Google intends to wipe out with their March 2024 core update. That’s a lot. Some are calling this the “mother of all updates” and it will roll out over the next 30 days. According to Google, this...
Why You Should Embrace Influencer Marketing: Advantages for Your Content Strategy
Influencer marketing is a powerful tool that enhances a brand’s online presence and audience engagement, helping to connect with target audiences more authentically and persuasively. Understanding diverse influencers, from mega-influencers with over a million...
Content Writing 101: 7 Tips for Crafting Compelling Headlines That Grab Attention
Crafting captivating headlines is a critical skill that all content creators must possess. A weak headline can render all other marketing efforts pointless since the traffic a post receives hinges on the headline's ability to compel and attract clicks. By...
How to Plan and Organize Your Content Production Workflow Like a Pro
The majority of content creators allocate more than half of their working hours to developing content, and this duration goes up as demand for high-quality content intensifies. To avoid being overwhelmed with your tasks, having a content production workflow is...
SEO and Content Marketing: A Proven Recipe for Organic Growth
Effective SEO integration is essential for businesses to rank high on search engine results pages. Combining SEO and content marketing can build user trust, increase website visits and conversions, strengthen brand awareness, and create customer loyalty. The four...
Content Marketing vs. Traditional Marketing: Which Strategy Reigns Supreme?
Traditional marketing and content marketing are powerful tools, each with unique strengths and weaknesses. Content marketing has gained popularity in recent years due to its cost-effectiveness and ability to generate leads. Combining traditional and content marketing...
Content Made Easy: Unbeatable Tools for Content Creation, Targeted Distribution, and Comprehensive Analysis
SEMRush, Ahrefs, AnswerThePublic, SearchResponse.io, Outranking, BuzzSumo, and Google Search Console are powerful tools for content strategy, providing comprehensive insights, keyword research, competitor analysis, and performance monitoring to optimize content and...
Content Marketing for B2B and B2C: Exploring Common Grounds and Unique Paths to Success
B2B and B2C content marketing share core principles but require different approaches based on their target audiences. B2B marketing focuses on logic, long-term value, and professional decision-makers, while B2C marketing targets individual consumers driven by...
From Goals to Results: A Comprehensive Look at KPIs for Content Marketing Campaigns
Measuring the impact of content marketing is essential for businesses and informs you about the need for an appropriate strategy. Proper alignment of audience research, content scheduling, and repurposing, combined with tracking the right KPIs, can lead to better...
Content Marketing 101: How To Get Started On Your Own Content Marketing Strategy
Content marketing is an invaluable tool for businesses or brands looking to expand their reach and increase engagement with potential customers in the digital space. It’s a powerful form of marketing that can help business owners, marketers and entrepreneurs...
CASE STUDY
A Challenger Approach to SEO and Content Marketing to Boost an Executive Recruitment Firm’s Traffic and Leads
Before approaching Content Hacker, Curran Daly & Associates had zero visibility on search engines.
Our experienced SEO team diagnosed the problem and devised an SEO and content strategy to put them at the top of Google Search.
Today, they’re enjoying Page 1 rankings, thousands of organic visitors, and hundreds of leads.
