Well, it depends on how you value the potential 50% of your total web traffic that could come from effective SEO.

Just like in any profession, you can opt for a do-it-yourself approach, but the results are often superior when you engage experts. Take filing your business taxes, for example, you could do it yourself, but hiring a professional often yields better results due to their expertise.

If your marketing budget is relatively small, say a few hundred dollars per month, then a DIY approach could be the way to go. Any “expert” charging less than that could end up being a risky proposition and could potentially land you in trouble with Google.

If you’re thinking about getting a professional on board, take a look at our guide to hiring an SEO company. It’s a handy resource that can help ensure you engage a reliable professional.

Content marketing is the backbone of SEO.

Search engines like Google are designed to deliver what users are searching for. When these search engines recognize websites delivering valuable content, they reward them by improving their ranking in search results.

By consistently creating high-quality content, your site will gradually rank higher for the search terms your audience is looking for.

We’d recommend discussing your specific needs with an SEO expert. However, a handy tip is to review your website’s domain authority using tools like the Moz toolbar.

If your site’s authority is below 40, you should first focus on building authority through gaining backlinks from reputable websites. If your domain authority is over 70, you should consider focusing on enhancing relevance by setting up a solid SEO foundation.

If your website’s authority is somewhere in the middle, compare your domain authority with that of your top five competitors. If yours is higher, focus on relevancy. If it’s lower, prioritize building authority.

Having trouble making a decision? We’re here to help. Set up a call with us, and we’ll guide you in the right direction.

The ROI from SEO can vary widely depending on the industry. How valuable would it be for your business to be the top result when your customers are actively searching for your services?

Take this example: let’s say there are 320 people each month specifically searching for “event venue Denver”. Being the top result on Google would drive approximately 110 of those people to your website every month. Even if only 0.5% of those visitors booked an event venue JUST ONCE, that single search term could net you an additional 6-7 new customers every year.

Search engines like Google use three primary factors to interpret the myriad of websites in their index: authority, relevancy, and crawlability.

Authority is a gauge of how credible your website appears to Google and other search engines. Relevancy helps Google understand your website’s content, ensuring they direct the right traffic your way. Crawlability refers to how easily search engines can navigate and index your site.

For instance, if you search for “cars” on Google, it sifts through trillions of web pages, ranking them based on trustworthiness and relevancy to “cars.” SEO is all about helping Google better comprehend your website while boosting your authority, enabling you to appear for search terms most beneficial to your business.

Every business is unique, so the results can vary. However, our packages are designed with specific growth targets in mind. Our Foundation package aims for 50% growth over 12 months, Momentum targets 100% growth, and our custom package is designed for businesses aiming for a massive +200% growth. These are just targets, though, and actual results can be influenced by a variety of factors, including industry competitiveness and existing online presence.

The Baseline Sprint offers a comprehensive SEO and content strategy assessment. It reveals potential technical barriers on your website that could limit organic growth and provides valuable insights that help us create a more effective content strategy. It’s the necessary groundwork that sets the stage for more successful SEO and content marketing efforts.

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. A SMART Content Strategy is one that clearly defines your goals, includes methods for tracking progress, ensures goals are attainable, aligns with your overall business objectives, and has a defined timeline for achievement. This approach ensures we’re not just creating content for the sake of it, but that every piece of content serves a specific purpose for your business growth.

Backlinks are a critical component of SEO as they signal to search engines that your content is valuable and trustworthy. Think of each backlink as a vote of confidence from another site. The more quality backlinks you have, the more authoritative your site appears, and the higher you’re likely to rank in search results. Our packages include a specific number of backlinks per month to strengthen your site’s authority continuously.

A long-form SEO-centric article is a detailed, comprehensive article (typically over 1,200 words) that are specifically written to target key search phrases or topic clusters. These articles help your site rank better in search results by providing in-depth information on topics relevant to your audience and industry. By creating high-quality content that aligns with what your audience is searching for, you can improve your search rankings and boost your site’s authority.