Capital Growth Property

Project

Website Design & Development

Capital Growth Property is a property investment solutions firm offering property investment education and agent services. It is run by property expert and serial entrepreneur, Jordan Parker. Capital Growth Property is located in the Goldcoast in Australia.

Overview

Capital Growth Property wants to position the firm as a go-to property investment consultancy firm and a reliable property investment mentor. To do this, Capital Growth Property needs to establish thought leadership and greater online visibility. And these all start with a good and capable website.

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Challenges

Capital Growth Property aims to establish thought leadership and greater online presence. To do this, it needs a good and capable website that is primed for content publication and property listings. The website has to be functional and SEO-enabled.

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Solutions

Content Hacker designed and built a modern-looking website. With conversion and SEO in mind, the pages were carefully designed and built. Content Hacker also integrated the website with InfusionSoft, a leading marketing automation software.

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Results

Capital Growth Property now has a real estate website with a wide range of capabilites – from CRM integration, data analytics, to property management. The next phase of the project is to optimize the website for some competitive keywords and for conversion, over time.

In detail: Solutions Implemented #TheHack

We evaluated Capital Growth Property’s website to pinpoint design and usability challenges. Using best-practices in user-interface (UI) and user-experience (UX) design, our team re-designed the CGP website and rebuilt the entire website from scratch. Here are some of the significant changes implemented and features added:

Fixed navigation bar with a call-to-action button
Benefit-driven, conversion-focused website copy with clearer messaging and call-to-action
Interactive Property Map
Advanced Property Search
Advanced Property Management Capability
Property Catalog
Regions Catalog
Blog
Integration with InfusionSoft
Integration with learning management systems (i.e. Webinar Jam, Thinkific, etc.)

Capital Growth Property is virtually invisible on search engines for keywords that matter to the business. To mend this, Content Hacker outlined a basic onsite search engine optimization strategy which includes the following:

Competitor Research
Keyword Research
On-page Optimization

This is in-progress. We will update the page as soon as results are out. #GrowthHackingInProgress

Design

Capital Growth Property | Before+After

We evaluated Capital Growth Property’s website to pinpoint design and usability challenges. Using best-practices in user-interface (UI) and user-experience (UX) design, our team re-designed the CGP website and rebuilt the entire website from scratch. Here are snapshots of CGP’s old and new website.

Homepage

Before