- Traditional marketing and content marketing are powerful tools, each with unique strengths and weaknesses.
- Content marketing has gained popularity in recent years due to its cost-effectiveness and ability to generate leads.
- Combining traditional and content marketing strategies can maximize a business’s impact and help it stay on top of consumer trends.
- Understanding and mastering both approaches is vital to creating compelling campaigns that resonate with target audiences.
Picture this: you’ve got a fantastic brand with a unique voice, ready to tackle the world and solve people’s problems. But how do you make sure everyone hears what you have to say?
Well, that’s where marketing comes in – it’s like a megaphone for your brand’s voice. Without the proper advertising channels, you’ll just be whispering into the wind.
To truly succeed in business, you’ve got to get your brand, products, and company name in front of the right audience using industry-specific methods.
Now, here’s the tricky part — choosing the ideal marketing strategy. You see, traditional marketing and content marketing are like apples and oranges; they’re vastly different, but both are necessary for a well-rounded marketing plan.
Traditional marketing has existed for centuries, evolving and adapting to reach audiences offline and in public spaces. On the other hand, content marketing is a fresh-faced newcomer, bursting onto the scene with all its innovative ideas.
So, what’s the deal with these two marketing strategies? They both have their strengths and weaknesses, but content marketing has become increasingly popular in recent years.
Why? Well, for starters, it’s 62% cheaper than traditional marketing – that’s music to any business owner’s ears! Plus, the pandemic has given content marketing a massive boost, with content usage skyrocketing by as much as 207%.
As more people spend time at home, digital marketing methods, which primarily involve content, have become the go-to choice. And guess what? A whopping 67% of marketers say it generates leads and demand like nobody’s business.
But don’t just take my word for it! In this article, we’re going to dive deep into a comparison between content marketing and traditional marketing. We’ll explore successful campaigns that utilized one or the other approach and even throw in a hypothetical scenario to really highlight the differences between these two strategies.
By the end of this journey, you’ll have a solid understanding of the distinctions between content marketing and traditional marketing, giving you the insights you need to execute an impactful campaign. So, buckle up, and let’s get started!
What Is Content Marketing?
Content marketing is an inbound marketing strategy that diverts online traffic to your website, product listings, and sign-up forms. It’s a passive technique where potential consumers seek information from you, resulting in them discovering and learning something new.
Content marketing isn’t merely about advertising products and services but rather demonstrating how they can solve potential customers’ problems – the focus is on providing beneficial information.
To ensure success with this approach, it is crucial to produce a consistent flow of captivating and top-notch content, often in the shape of blog articles, videos, social media updates, or landing pages.
While print materials can count as content marketing, it’s more commonplace in the digital age and includes various types of online marketing, including:
- Email newsletters
- Social media posts
- White papers
- Website landing pages
- Videos and graphics
- Blogs and articles
This marketing approach can provide several benefits, but the primary, it can:
- Teach your leads and prospects about your offerings.
- Improve your conversion rates.
- Foster connections between your audience and business for greater loyalty.
- Demonstrate how your products and services resolve their difficulties.
- Develop a sense of community around your brand.
Master Content Marketing: Tried-and-True Strategies
There are numerous variations of content marketing that you could consider introducing into your strategy – below are some frequently employed techniques:
Online content marketing encompasses any material published on the web. With a robust strategy, you can improve search engine rankings, reaching the right audience at the right time.
Marketers expended $65.31 billion on social media marketing in 2022. Multiple platforms are available such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat, each providing various options for sharing content such as photos, live videos, pre-recorded videos, and stories.
Infographics present data in an easy-to-understand format, combining simple wording, short statements, and clear images. They are perfect for distilling complex topics for broad audience understanding.
90% of content marketers utilize websites and blogs the most in their content strategy. Blogs are a potent form of inbound content that enables vast creativity in terms of their purpose and topic.
Blogs offer plenty of features, such as promoting internal and external content, and integrating social share buttons and product information.
Podcasts offer vast creative freedom as they can revolve around any topic. Also, you have control over other aspects like the frequency of episodes, guest speakers, podcast promotion, and episode length.
Video’s popularity is only on the rise, thanks to social media platforms such as TikTok and YouTube. 97% of customers and online marketing professionals report that utilizing video helps bolster their product’s understandability.
Utilizing video in marketing campaigns increases conversions, enhances ROI, and fosters audience engagement. Your video content may be disseminated through social media, landing pages, or a co-marketer’s website.
Paid adverts offer a 200% ROI and can amplify brand awareness by 80%. Broaden your audience and be where you want to be seen with paid ads optimized with inbound marketing.
Share them on social media, landing pages, banners, and sponsored content.
How Red Bull Stratos Harnessed the Power of Content Marketing
Red Bull’s “Red Bull Stratos” campaign is a brilliant showcase of content marketing. It’s the ultimate combination of adrenaline, science, and innovation that really hits the spot!
“Red Bull Stratos” was an innovative content marketing campaign undertaken by Red Bull, an energy drink company recognized for supporting adventurous and extreme sports.
The campaign featured Austrian skydiver Felix Baumgartner breaking several records by skydiving from the stratosphere.
Felix Baumgartner’s supersonic freefall broke the marketing mold and sound barrier, with over 8 million people watching the YouTube Live Stream worldwide.
Red Bull Stratos shattered world records, advanced science, and collected valuable medical data, pushing beyond human limits for the greater good. It was a true testament to the strength of human innovation and willpower.
The content distribution channels the company used are the following:
- Livestream: Red Bull offered a live stream of the entire event on their website, YouTube, and different partner sites, permitting global viewers to witness the momentous leap in real-time.
- Documentary Film: “Mission to the Edge of Space,” a superb documentary film by Red Bull, covers the entire journey of Baumgartner’s leap, from preparation to challenges.
- Social Media: Red Bull heavily promoted and shared the campaign across their social media channels, including Facebook, Twitter, and Instagram, with exclusive backstage footage, interviews, and timely posts.
Research and analysis firm Taykey in New York conducted a study indicating that, at its peak, Baumgartner, Red Bull, and the Stratos Mission were the topic of 1% of all online conversations worldwide.
Twitter hosted 54% of these conversations, while Facebook, blogs, and other video sites hosted 26%, 6%, and 14%, respectively.
“Red Bull Stratos” propelled Red Bull’s brand to greater heights, solidifying its reputation for adrenaline-pumping adventures.
This ambitious event generated a buzz of excitement online, driving engagement and media coverage that reached a broader audience well beyond its core energy drink consumers, showcasing how powerful content marketing can be when using its full potential.
💡 KEY TAKEAWAY: Content marketing is an inbound strategy driving online traffic, sign-ups, and product listings through valuable information sharing in various formats for passive brand discovery by potential customers. Some common types of content marketing include email newsletters, social media posts, blogs, and videos, which can help teach prospects about offerings, improve conversion rates, and foster connections with the audience.
Uncovering Traditional Marketing
Now that we’ve explored the world of content marketing, let’s take a trip down memory lane and examine traditional marketing – the oldest and most conventional form of advertising that has been used since the inception of marketing itself.
You know, the kind that pushes advertisements on consumers while they’re engaged in other activities like driving, listening to the radio, or reading the newspaper.
Traditional marketing disrupts consumer activity to promote specific benefits of a product or service, targeting those at the bottom of the marketing funnel.
Big businesses effectively use traditional marketing by advertising in high-visibility venues like national cable channels during prime time or popular magazine back covers. And despite the digital age, traditional marketing methods still exist because they are tried, tested, and highly effective.
Traditional marketing can come in many forms, and the ones most commonly used include:
- Handouts (brochures, flyers)
- Bridge Banners
While content marketing has its advantages, let’s not forget the unique benefits that traditional marketing can offer:
- A business can target a particular group of consumers who may not utilize the Internet.
- The older generation is more receptive to traditional advertising methods they’re familiar with, requiring less explanation of their purpose.
- Traditional promotion’s hard copies have the advantage of portability, timelessness, and reusability or recycling.
- Traditional marketing methods still exist as they are tried, tested, and highly effective despite going digital.
Traditional Marketing Tactics: Proven Approaches
Numerous traditional marketing strategies are still employed by businesses nowadays. Below are some of the ones that remain relevant.
Print marketing typically involves advertising space in printed materials like newspapers, magazines, and newsletters, reaching a mass audience or specific niche. It’s a versatile tool for businesses seeking broad or targeted exposure.
Broadcast advertising involves businesses purchasing airtime on radio or television to air commercials, generating revenue for stations, and reaching a wide audience quickly.
Telemarketing, using the telephone as a cost-efficient, flexible, and accountable medium, involves sales pitches to promote products or services – making it particularly useful for small businesses.
Out-of-home advertising, commonly known as outdoor advertising, reaches consumers while they are outside their houses. To promote a company’s products in a targeted geographic area, outdoor advertising is effective. A successful outdoor advertising campaign begins with the company’s signage at its own location.
The “Share a Coke” Traditional Marketing Triumph
Coca-Cola’s “Share a Coke” campaign is the perfect recipe for traditional marketing success! By swapping their logo with popular names and sweet nothings, they inspired millions of customers to share more than just a drink.
Through the Share a Coke campaign, Coca-Cola aimed to achieve two primary objectives:
- To establish a stronger connection with young Australian adults
- To encourage the creation of shared moments of joy, whether in person or virtually.
The popular ‘Share a Coke’ campaign in Australia, which printed 150 names on bottles, was adopted by other countries globally with unique twists.
As an example, Israel transformed its biggest billboards into interactive signs that addressed its citizens by name. Similarly, in China, rather than using first names, people’s nicknames were printed on bottles, adding a personal touch.
The US introduced a new version of the campaign in 2016- the “Share a Coke and a Song” campaign, where Coke bottles were printed with famous song lyrics.
In 2017, a version of the campaign was launched in the UK, featuring 75+ holiday destinations on the labels instead of just names or lyrics.
The number of teenagers consuming Coke increased by 7%, with two-fifths of the population buying a Share a Coke pack. Kiosks printed 378,000 cans while overall sales saw a 3% rise.
On social media, Coke cans had 76,000 virtual shares, Facebook traffic increased by 870%, and 160,000 fans made 170,000 tweets.
With over 1 billion impressions, the #ShareACoke campaign became the world’s top trending topic.
It revitalized US sales by 2.5% after more than a decade of nearly constant decline, won seven Lions at Cannes Festival, and continues to generate revenue through fresh, innovative methods.
The campaign did more than just utilize traditional marketing channels like TV commercials and print ads. It sparks nostalgia, encourages sharing, and, most importantly, deepens the emotional bond between customers and Coca-Cola.
💡 KEY TAKEAWAY: Although digital marketing is on the rise, traditional advertising methods such as print ads, broadcasting, and billboards remain effective due to their timeless appeal and ability to reach specific demographics. Examples of successful traditional marketing campaigns, such as Coca-Cola’s “Share a Coke” campaign, demonstrate its enduring power in connecting with audiences and generating revenue.
Content Marketing vs. Traditional Marketing – What’s the Difference?
Alright, so we’ve talked about content marketing and traditional marketing separately, but now it’s time to dive into the nitty-gritty: what makes them different?
Let’s imagine a fictional company called Delectable Deli to help illustrate the differences between these two marketing approaches. This deli is known for its mouth-watering gourmet sandwiches, fresh, top-quality ingredients, and unparalleled taste combinations.
Their goal? To advertise their latest menu additions and boost physical store visits.
Detailed vs. Broad
When it comes to marketing your product or service, there are two approaches you can take: targeting a broad audience with emotional urgency (traditional marketing) or providing specific information through engaging content (content marketing).
Let’s explore these two approaches and their pros and cons using our fictional company, Delectable Deli.
Content Marketing: Sandwich Stories
Delectable Deli could create a blog series called “Sandwich Stories: Exploring Flavorful Creations,” with detailed articles featuring their gourmet sandwiches, the inspiration behind them, and customer experiences.
Each post can:
- Highlight a sandwich and share mouth-watering images.
- Offer pairing tips and unique ingredients.
- Appeal to food enthusiasts who appreciate the art of sandwich-making.
|Develops brand authority and proficiency via comprehensive articles and captivating content.||Producing and upholding top-quality content demands consistent effort and time|
|Appeals to food fanatics who value the craft of sandwich-crafting.||The outcomes may take time to manifest as the focus is on engaging customers in the long run|
Traditional Marketing: Direct Mail Flyers
Delectable Deli can create attractive direct mail flyers with images that tempt the taste buds.
These flyers may:
- Include a discount coupon or a limited-time offer to attract new customers to the shop.
- Generate local exposure and reach a broad audience.
|Reaching a broad local audience by sending flyers directly to their mailboxes.||Measuring the effectiveness and ROI of direct mail campaigns can be a challenge|
|Limited-time offers will likely entice customers.||Not as interactive or engaging as content marketing|
Finding the Balance
Delectable Deli’s content marketing strategy draws in a niche audience with informative and engaging blog content about gourmet sandwich-making.
In contrast, employing direct mail flyers for marketing purposes is a traditional strategy that intends to reach a broader audience in the surrounding locality.
Delectable Deli can craft a well-rounded marketing campaign to captivate both broad and detailed audiences, amplifying overall exposure and driving engagement.
By weighing the pros and cons of each approach, the perfect blend can be achieved, hitting the sweet spot between wide appeal and niche allure.
Educational vs. Branded Content
What drives conversions – traditional advertising or content marketing? Though the goal is similar, the approach is what sets them apart.
Traditional advertising focuses on promoting the overall brand, while content marketing strives to provide value to the reader and position the company as a thought leader in their industry.
Content Marketing: Recipe eBook
Delectable Deli can share its expertise with a recipe eBook, “Mastering Gourmet Sandwiches: A Guide to Delicious Creations.”
The eBook can:
- Provide step-by-step instructions, tips, and techniques for making gourmet sandwiches
- Spotlight the quality of their ingredients
- Position Delectable Deli as a leader in the gourmet sandwich world by providing valuable content
|By offering a recipe eBook, the brand positions itself as a leading authority, providing worthwhile content for the audience.||Investment in content creation and design is necessary|
|Can be effortlessly shared and distributed in a digital format||Depends on the audience’s readiness to engage with lengthy content|
Traditional Marketing: Magazine Ad
Delectable Deli can run a full-page food and lifestyle magazine ad featuring:
- Mouth-watering sandwich images
- Promotion of the latest menu additions
- A focus on showcasing the brand and highlighting unique flavors to draw customers to visit their store
Visually appealing content creates brand recognition and captures the audience’s attention.
|Increases brand recognition and spurs visits to the store||Expensive investment in magazine advertisements|
|Attracts the viewer’s attention through its visual appeal||It’s hard to track the direct impact of print ads on in-store visits|
Comparing the Two Approaches
Delectable Deli’s recipe eBook content strategy educates readers on sandwich-making expertise and showcases quality ingredients. Teaching readers to create gourmet sandwiches establishes thought leadership and subtly promotes the brand.
On the other hand, traditional marketing relies on branded magazine ads to build brand awareness and capture attention, enticing customers to visit the store for a taste of the gourmet sandwiches.
Value vs. Interruption
When comparing content marketing and traditional marketing, it’s essential to consider how each approach interacts with the audience.
Traditional marketing often interrupts users during their daily routine, while content marketing offers helpful information that users actively seek out to solve challenges they face.
Content Marketing: Recipe Videos
Delectable Deli can create a series of recipe videos showcasing the preparation of their signature gourmet sandwiches. Each video can:
- Highlight a different sandwich, demonstrating the step-by-step process, ingredient selection, and special techniques
- Add value to viewers’ cooking experiences
- Position the brand as a helpful resource for gourmet sandwich enthusiasts
|Provides valuable content to viewers, drawing a devoted audience||Investment in video production equipment and skills is necessary|
|Displays the brand’s expertise and distinct techniques||Dependent on the viewers’ interest in consuming and engaging with visual content|
Traditional Marketing: Radio Ads
Delectable Deli can advertise on popular local radio stations during peak hours by:
- Creating catchy jingles and descriptions of menu additions that entice customers to come to the store
- Aiming to capture attention and create awareness
|Generates attention and heightens awareness through jingles and descriptions||Targeting an audience is more limited compared to digital advertising|
|Enables reinforcing messaging by repeating and increasing its frequency||The success of the message depends on the listeners’ attentiveness and ability to recall|
Comparing Value and Interruption
Delectable Deli’s content marketing strategy utilizes gourmet sandwich recipe videos to provide valuable guidance and inspiration to users. The engaging content builds trust and positive brand perception.
In contrast, traditional marketing, like radio ads, aims to interrupt people’s daily routines to capture attention and create awareness. Catchy jingles and descriptions might let people know of Delectable Deli’s latest menu offerings and entice them to visit the store.
Dialogue vs. Monolog
One of the critical differences between content marketing and traditional marketing is the nature of communication they facilitate.
Content marketing facilitates genuine two-way communication between businesses and consumers, allowing seamless interaction and connection via online platforms like social media.
In contrast, traditional marketing is often one-sided – businesses send out information and cross their fingers, hoping for consumer interaction.
Content Marketing: User-Generated Content Campaign
Delectable Deli can encourage its customers to create and share their own gourmet sandwich creations on social media using a branded hashtag. They can:
- Showcase and highlight the best user-generated content on their own platforms
- Acknowledge and appreciate their customers’ creativity
- Encourage conversation and use user-generated content as a powerful form of social evidence
|Encouraging involvement and cultivating a feeling of togetherness||Dependent on user involvement and engagement|
|Shows gratitude to customers and enhances brand loyalty||Active monitoring and management of content generated by users is a prerequisite|
Traditional Marketing: Billboards
Delectable Deli could position billboards strategically in high-traffic areas of their target market. These billboards would:
- Showcase appetizing visuals of their gourmet sandwiches
- Use captivating taglines to attract attention
- Create brand recognition and stimulate interest in Deli Delight’s offerings
|Strategic billboard placement generates brand awareness, especially in high-traffic areas||Increased expenses for billboard advertisement and upkeep|
|Makes a visual impact and grabs the attention||It’s challenging to monitor the direct impact on customer engagement or visits to the store|
Delectable Deli’s content marketing strategy is not just about promoting its business; it’s about building a community. They leverage social media with user-generated content campaigns to engage users and foster a sense of belonging. By forging relationships that go beyond just transactions, their approach wins the hearts of customers!
On the other hand, traditional marketing relies on monologues to provide information and create interest while captivating the audience using visually appealing content. Ultimately, the goal is to resonate with potential customers and encourage them to visit the store.
Long-term vs. Short-term
A key difference between content marketing and traditional marketing is their respective lifespans.
Content marketing is an SEO-driven strategy that cultivates visitors and leads to lasting customers over the long term.
In contrast, traditional marketing typically has a much shorter lifespan, focusing on one-time efforts to promote products or services to a specific target audience.
Content Marketing: Email Newsletters
Delectable Deli can create regular email newsletters to provide subscribers with the following:
- Exclusive Recipes
- Updates on new menu items
This strategy helps build a database of engaged visitors while nurturing subscribers, providing valuable content, and fostering lasting relationships with the audience.
|Offers unique content and special deals to cultivate a faithful subscriber community||Ongoing content creation and email marketing are necessary|
|Personalized communication nurtures customers, driving repeat business||Engagement and delivery challenges may occur due to email deliverability and subscribers’ interest in content|
Traditional Marketing: Limited-Time Promotion
Delectable Deli can drive traffic to its physical store by running a limited-time promotion, such as “Buy One, Get One Free.” They can advertise through:
- Social media
This creates urgency and lures customers to act within a specific timeframe.
|Limited-time offers to encourage swift action and boost traffic||Limited in targeting particular customer segments|
|Attracts customers looking for instant deals and discounts||Reliant on time-sensitive promotions, resulting in short-term impact|
The content marketing strategy aims to build trust, establish authority, and convert visitors into lasting customers by creating valuable evergreen content on the recipe blog and nurturing subscribers in the email newsletter for long-term goals.
In contrast, traditional marketing tactics such as limited-time promotions and grand opening events aim for immediate interest, foot traffic, and conversions instead of emphasizing long-term strategies.
💡 KEY TAKEAWAY: Content marketing and traditional marketing differ in their approach, with content marketing focusing on providing value through educational content and fostering two-way communication, while traditional marketing targets a broad audience with branded content and often interrupts users’ daily routine. The lifespan of these strategies also differs, with content marketing having a long-term impact and traditional marketing being more short-lived.
Something to Keep in Mind
As we’ve delved into the fascinating world of content marketing and traditional marketing, we’ve seen how each approach brings its own unique flavor to the table.
Nonetheless, there’s something to remember:
Choosing the right tactics really depends on what you’re aiming to achieve, who you’re trying to reach, and whether you’re looking to build lasting relationships or create a buzz with quick boosts in-store visits.
Content marketing is all about nurturing long-term connections and adding value, while traditional marketing shoots for that instant “wow” factor and brand recognition.
But hey, we’re just getting started!
In our next section, “Other Differences,” we’ll uncover even more intriguing distinctions between these two marketing powerhouses, guiding you toward the best strategy for your business dreams.Choosing the right tactics really depends on what you’re aiming to achieve, who you’re trying to reach, and whether you’re looking to build lasting relationships or create a buzz with quick boosts in-store visits. Click To Tweet
Content Marketing vs. Traditional Marketing: Other Differences
While we’ve touched on the differences between content marketing and its traditional counterpart, there’s still a trove of noteworthy dissimilarities that can genuinely affect your marketing strategy.
So, let’s roll up our sleeves and dive into these distinctions to see how they shape the two approaches!
Traditional marketing and content marketing operate on distinct principles when it comes to the driving force behind them:
- Traditional Marketing: Businesses control the content creation process. The marketing team determines the topic, timing, and platform.
- Content Marketing: Although a company decides on the content and channel, the distribution medium is less defined. Consumers have the liberty to access infinite content and engage with and publicize it at their own discretion.
The connection between your brand and your audience also varies significantly between the two marketing styles:
- Traditional Advertising Audience: Often passive, consuming ads without making a strong connection to your brand.
- Content Marketing Audience: Earned by providing valuable content, encouraging return visits, and building loyalty. Your audience values what you have to say and can help increase customer loyalty.
The costs associated with each marketing approach can differ quite a bit:
- Traditional Marketing: Usually requires payment, as companies need to buy ad space in various mediums like magazines, billboards, and online networks, necessitating an advertising budget.
- Content Marketing: Can be done for free, with various tools and platforms available to help teams effectively launch campaigns, even on a shoestring budget.
Related Reading: Best AI-powered Content Creation Tools for 2023
Editing and Adjustments
The ability to edit and adjust campaigns in real time also sets these two marketing strategies apart:
- Traditional Marketing: Real-time content edits are not possible, leaving any errors or unexpected ROI unaddressed until the campaign ends.
- Content Marketing: Monitoring digital content marketing analytics enables quick adjustments to any content marketing campaign, allowing the release of polished pieces that keep growing in appeal over time.
By understanding these other differences between content marketing and traditional marketing, you’ll be better equipped to choose the right approach for your business goals.
Armed with this knowledge, you can create a marketing strategy that best suits your brand’s unique needs and connects with your audience meaningfully.
💡 KEY TAKEAWAY: Content marketing and traditional marketing have notable differences in driving force, audience, costs, and editing capabilities. Content marketing gives consumers more control over engagement and is earned by providing valuable content, while traditional marketing targets a passive audience. Additionally, content marketing can be more cost-effective and allows for real-time adjustments, unlike traditional marketing campaigns.
Which Strategy Is the Right One for You?
Choosing between traditional and content marketing strategies ultimately depends on your business and marketing priorities.
To help you decide which approach is the best fit, let’s explore some factors to consider.
If you’re managing a start-up while facing budget constraints, starting with content marketing strategies is recommended before attempting traditional marketing.
As mentioned earlier, content marketing is more cost-effective than traditional marketing. Fees from traditional advertising can quickly accumulate, and there’s no guarantee of results.
Fortunately, content marketing generates significant leads and is 62% less expensive than traditional channels, leading to thrice as many leads.
If your budget is limited, content marketing will likely yield greater results since it allows for sustained marketing efforts over an extended period.
Industry and Business Type
Niche industries, e-commerce, B2B companies, and publications are well-suited to content marketing strategies for showcasing expertise, educating their audience, and building trust.
Conversely, if you have a physical business location, traditional marketing strategies may prove to be the superior option.
For businesses targeting a broad audience with a local presence, traditional marketing works well; this includes retail shops, service-based businesses, fast-food eateries, and car dealerships.
If you’re focused on forging relationships with your consumers, content marketing is the better choice.
By directly tackling the challenges that your clients and potential consumers are facing, you’ll build more significant, long-lasting relations with your complete customer base.
As 70% of consumers prefer to acquaint themselves with a company through articles rather than adverts, it is more likely that customers would appreciate content marketing over traditional approaches.
Content marketing allows your brand to be more interactive with customers and is like a conversation, showcasing new perspectives and demonstrating how a product works rather than dictating how viewers should perceive it.
Traditional marketing enables businesses to reach broad and local audiences by creating impactful physical and visual experiences through established platforms, aiding in the accomplishment of objectives such as broader outreach and concrete branding.
Traditional marketing approaches have a reliable track record for success, and businesses that follow these strategies can benefit from established channels for a more significant impact.
Moreover, traditional marketing enables businesses to reach individuals who are beyond the scope of content marketing. In a Pew Research survey, it was found that just 45% of individuals over the age of 65 reported use of prevalent social media platforms.
Knowing your audience is vital. By leveraging characteristics such as age and media consumption habits, you can select targeted marketing methods to drive success.
So, take a step back, analyze your business goals, consider your audience, and choose the marketing strategy that aligns best with your unique needs.
Mixing Strategies for Marketing Success
Can content marketing and traditional marketing coexist successfully? Definitely, and there’s a brand that nailed it with “The LEGO Movie” – The LEGO Group.
The LEGO Group’s marketing strategy for “The LEGO Movie” combined traditional and content marketing methods to effectively promote their animated film and encourage brand engagement.
The LEGO Movie: A Winning Combination
The movie LEGO teaches marketers how to give existing brand wings, use marketing for sales, and position themselves as leaders rather than followers of other brands.
Traditional marketing used:
- TV Commercials: The campaign presented appealing TV adverts featuring LEGO characters and movie scenes, succeeding in grabbing the interest of a wide audience.
- Print Ads: LEGO published print ads in newspapers and magazines, showcasing appealing visuals and details about the movie’s launch and LEGO sets related to it.
- Out-of-Home Advertising: LEGO characters and the movie’s release date were prominently showcased on billboards, bus shelters, and posters, creating buzz and visibility.
Content marketing used:
- Online Videos: The campaign comprised a number of captivating online videos, such as behind-the-scenes clips, character interviews, and previews of the movie, that were posted on YouTube and LEGO’s official website.
- Social Media Campaign: LEGO utilized social media platforms like Facebook, Instagram, and Twitter to distribute movie-related content. This included trailers, character profiles, and fan-generated LEGO creations.
- Branded Website: LEGO developed a specialized site for “The LEGO Movie,” with interactive games, coloring sheets for download, and a center for enthusiasts to display their LEGO designs.
The LEGO Movie’s $460M worldwide earnings reflect the campaign’s success in engaging audiences and boosting ticket sales. The movie boosted LEGO sales, reignited older fans’ love for it, and opened doors for more franchise films.
Benefits of Combining Strategies
When you combine traditional and content marketing strategies, you can enjoy several benefits for your campaign:
- Wider reach: By using multiple channels, you can connect with a broader audience, increasing brand visibility.
- Higher engagement levels: Delivering valuable content in various formats makes it easier to engage with different segments of your target audience.
- Diversification: Integrating both marketing strategies helps to diversify your marketing efforts, reducing the risk of over-relying on a single method.
- Access to real-time feedback: Content marketing, especially through social media, allows you to monitor and respond to your audience’s feedback in real time, enabling you to make adjustments and improvements as needed.
By embracing a mix of content marketing and traditional marketing strategies, you can create a well-rounded marketing campaign that leverages the strengths of both approaches to engage your audience and drive success.
So, go ahead and give it a try – who knows, you might just create the next blockbuster marketing campaign!
How to Fuse Content Marketing with Traditional Methods to Skyrocket Your Success!
Ready to take your marketing efforts to the next level? Here are a few strategies you can employ to combine traditional marketing with content marketing, giving your brand that extra edge in the competitive market.
Use Online Content for Print Media
One way to marry content marketing with traditional methods is by repurposing material from your blog or website to create content for print media, including industry magazines and local newspapers. This not only establishes your brand as an expert but also directs traffic to your digital channels.
Geotargeting for Billboards
Traditional B2B advertising methods, such as billboards and banners, are making a comeback. By combining these with geotargeting, marketers can deliver tailored messages to new audiences while effectively raising brand awareness.
Geotargeting identifies prospect locations for better-targeted advertising, allowing you to create brand equity where it matters most, whether it’s a conference, sports arena, or a business district near-target accounts.
Promote In-Person Events through Online Means
Utilize your website or social media channels to advertise local events. Consider creating a dedicated page for these events, displaying engaging videos and ads.
Running a survey can also pique potential attendees’ interest. You can further pinpoint your audience demographic using diverse strategies.
Harness Traditional Broadcasting on Online Platforms
Your clients have favorite radio stations, and you can increase your ad visibility by purchasing broadcast and online spots. Position yourself during the morning commute when people are looking for local news and traffic reports.
If you’re on a tight budget, most radio stations will produce your spot for free. Additionally, if it’s strategic for you, consider purchasing additional slots on YouTube, Spotify, or Pandora.
Cultivate Brand Loyalty by Fusing Traditional Marketing Tactics with Social Media
Blending traditional marketing with social media is vital to building ROI and loyal customers. While the former increases brand recall, the latter fosters brand loyalty.
To enhance your brand’s reputation, it is crucial to provide valuable and relevant content that keeps the target audience engaged and builds connections with potential customers.
By combining the best of both worlds, you can create a powerful marketing strategy that maximizes your reach and impact, leading to greater success in today’s competitive market.
Go ahead, mix it up, and watch your marketing efforts soar to new heights!
Ready for a quick recap on Content Marketing vs. Traditional Marketing? We’ve got you covered!
Before we end our deep dive into these two marketing powerhouses, we’ve put together an easy-to-digest summary table that captures all the essential nuggets we’ve discussed.
|Content Marketing||Traditional Marketing|
|Purpose||Provides valuable information to potential customers in a non-intrusive way, demonstrating how products/services can solve problems.||Traditional marketing disrupts consumer activity to promote product benefits to those at the bottom of the marketing funnel.|
|Content Format||Email newslettersSocial media postsE-booksWhite papersInfographicsWebsite landing pagesVideos and graphicsBlogs and articles||NewspapersMagazines JournalsHandouts (brochures, flyers)BillboardsBroadcastingEventBridge Banners|
|Information Disseminated||Detailed to sell subtly within this context, a technique known as soft-selling.||Broad to reach a wide audience and create emotional urgency.|
|Type of Content||Educational to provide value to the reader and serve as a thought leadership model.||Branded to build brand awareness and capture attention|
|Conversational Style||Dialogue to create a sense of community and build stronger customer relationships.||Monolog to provide information and create interest, while captivating the audience using visually appealing content.|
|Lifespan or Duration||Cultivates visitors and leads into lasting customers over the long-term.||Aims for immediate interest, foot traffic and conversions instead of emphasizing long-term strategies.|
|Driving Force||Consumers have the liberty to access infinite content and engage with and publicize at their own discretion.||Businesses control the content creation process.|
|Audience||Earned by providing them with something they want or need, encouraging them to return, and building loyalty.||Those who passively consume your ads without making a connection to your brand.|
|Costs||Can be done for free, with various tools and platforms available||Usually requires payment, as companies need to buy ad space in various mediums like magazines, billboards, and online networks, necessitating an advert budget.|
|Editing and Adjustments||Content marketing analytics empowers quick adjustments to any content marketing campaign||Real-time content edits are not possible|
As we wrap up this exciting journey through the world of content marketing and traditional marketing, it’s clear that both approaches are powerful tools when used effectively.
By combining the two strategies, businesses can maximize their impact by leveraging content-rich media and proven advertising techniques.
There is no one-size-fits-all approach to success, but businesses that take the time to understand and master both types of marketing approaches can create compelling campaigns that resonate with their target audiences.
Ultimately, blending traditional and content marketing techniques is an effective way for brands to stay on top of consumer trends while still engaging with their ever-changing customer base.
So, if you’re hungry for more information on how you can harness the power of traditional and content marketing strategies, don’t hesitate to reach out to us at Content Hacker!
Together, let’s create marketing magic that resonates with your audience and propels your brand to new heights.
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